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Utilizing A Blog To Generate Interest In Your Brand

In 2021, you’d be hard pressed to find a business website without a blog section. The way we see it, it should go without saying that enriching a website with regularly-updated content is a no-brainer.

The more industry-relevant content you have your on your website, the higher its rankings will be in web searches. Not only do you want your website to be found, you want it to be regularly returned to. If you’re looking to generate interest in your brand, having a blog on your website is a pretty important step to take.

Regular updates are key.

You don’t want to give your site’s visitors the impression that nothing is happening with your business. These days, a company website without a blog is generally considered stale and stagnant. Believe it or not, such a site can elicit such queries as “Is this business even operational?”

Don’t assume that all you need is a blog section. It’s imperative that it is updated on a regular basis. At present, the MeloTel Blog updates with a minimum of two new posts per week. That way, we ensure that no one who visits our site is given the impression that we’re asleep at the wheel. There is always something happening with our company. Our blog helps to prove that!

Make your blogs easy to read.

At MeloTel, we have a few rules of thumb we follow when composing our blogs. Firstly, we shoot for approximately 500 to 600 words a piece. That way, our posts are not too long, yet not too short. Secondly, we always include subheadings. These break our blog posts up into easier-to-read bits. You don’t want to turn readers away with long, drawn out text that appears difficult to digest.

The subheadings themselves should be direct and somewhat catchy, if possible. They help readers to get quick understandings of what the entire post will cover. If people choose to, they can skip to the parts of the blog most interesting to them. At worst, your subheadings help to encourage readers not to leave the blog or the website completely.

Always include calls to action.

What is the point of engaging in content marketing if you’re not going to market? The strength of a good blog is in its conversational nature. You don’t want your posts to come off as too sales-y. However, you do want to ensure that the content is relevant to your brand. This very post, for example, is simply highlighting the fact that blogging is an integral part of business growth in today’s online-obsessed world.

With that said, we always make it a point to end each blog with a call to action. What are you asking your readers to do? Ideally, you should be offering opportunities to continue the relationships with your readers. A perfect example of that is the call to action we will declare right now!

To learn how MeloTel’s Bloggers & Creative Writers For Hire can get your blog to generate greater interest in your brand, please don’t hesitate to call us at 1-888-MELOTEL or email today!