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This year, Cyber Monday falls on Monday, November 27. What is Cyber Monday, you ask? You’re kidding, right? It’s only the busiest online shopping day of the entire year! Always following Black Friday (the busiest in-store shopping day of the year), Cyber Monday is a day when online shoppers enjoy significant savings from the majority of their favourite brands. You don’t have any intention of missing out on all of the action, do you?
Cyber Monday is a digital shopping extravaganza, presenting you with a golden opportunity to boost online sales. Make no mistake about it. How you utilize your social media accounts over the next couple of weeks will mean a lot for your brand. What can you do to supercharge your social media accounts to generate a huge Cyber Monday spark for your business?
Engage your audience with compelling visuals and videos.
Honestly, what’s a social media post without visuals, these days? Visuals speak louder than words in the realm of social media. It’s important to craft eye-catching, scroll-stopping graphics and videos that showcase your Cyber Monday deals. Highlight your best-selling products or exclusive offers in a way that captivates attention within milliseconds.
Be sure to infuse creativity and brand personality into your visuals. Make them instantly recognizable to your audience as they navigate the online chaos. It should go without saying that wisely using Intstagram is vital. Create visually compelling content that aligns with the tastes of your IG followers. Knowing their pain points and desires enables you to create ads that resonate deeply, boosting engagement and conversion rates.
Holler at influencers.
Influencers hold significant sway over their followers. Partnering with influencers who are relevant to your target market can amplify your Cyber Monday promotions. Seek micro-influencers with engaged, niche audiences that align with your brand. Collaborate with them to create authentic, compelling content that introduces your deals to a more extensive and interested audience. Their endorsements can build trust and credibility, driving traffic to your site.
With the help of influencers, utilize advanced targeting options on platforms like Facebook and Instagram. It will help you to narrow down your audience based on demographics, interests, behaviours and even their past interactions with your brand. Also, implement retargeting strategies to re-engage those who have shown interest but haven’t made any purchases.
Create a sense of urgency and exclusivity.
Use compelling copy and visuals to convey limited-time offers or exclusive deals available only during Cyber Monday. Incorporate countdowns, limited stock notices or flash sale announcements to ignite a sense of FOMO (fear of missing out). It’s all about prompting swift action from potential customers. Highlight the value they’d gain by acting fast, incentivizing immediate purchases.
Are you not really much for creating social media posts yourself?
Not to worry! Through Melo Technology’s Melo Social platform, our team of content creators can ensure that all of your social media accounts are regularly updated. Both compelling content and stimulating visuals are part of our expertise! To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page.