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The holiday shopping season is most definitely underway! As a business owner, you’re surely hoping to see business pick up in the weeks to come. It’s important to not rest on your laurels. Just because we’ve entered the busiest shopping season of the year, it doesn’t mean your sales will automatically increase. It’s a must, of course, that you advertise. That includes promoting your business online.
Here are four festive ways to promote your business online this holiday shopping season:
1. Make sure your website is holiday-ready.
Create festive landing pages, incorporate holiday-themed graphics and prominently feature any special deals or promotions you’re offering during the season. Ensure your website is easy to navigate, with clear calls to action for holiday shoppers. Don’t forget to optimize your site for mobile users, as more people are shopping on their smartphones. Offer gift guides, wish lists and easy checkout options. They all make the online shopping experience a joyful and easy one.
Take things on your website one step further by hosting virtual events or webinars. They should be centered on holiday themes or topics relevant to your industry. Your online events can be informative, entertaining or a combination of both. Engage your audience with Q&A sessions, interactive polls and giveaways to keep the holiday spirit alive. Such events provide excellent platforms to showcase your products, services and expertise.
2. Infuse your social media channels with festive cheer.
Create eye-catching and shareable content that resonates with your audience. Design holiday-themed graphics, run giveaways and post behind-the-scenes glimpses of your business getting into the holiday spirit. Engage with your followers by asking them about their holiday plans and favourite traditions. Don’t forget to use relevant hashtags and collaborate with influencers to expand your reach.
Influencer marketing, it must be noted, is a fantastic way to get your brand in front of a larger audience during the holidays. Seek out influencers whose followers align with your target demographic. Collaborate with them to create authentic, holiday-themed content that features your products or services. Influencers can provide credible reviews and recommendations, which can significantly influence purchasing decisions.
3. Personalize your holiday communications.
Segment your email list and send tailored messages to your subscribers. Craft subject lines and email content that reflect the holiday spirit and offer exclusive discounts, early access to sales or personalized product recommendations. Create responsive email templates that look great on mobile devices. As we pointed out, many shoppers will be browsing and buying on their smartphones.
Continue to make personal connections by encouraging your customers to become your brand ambassadors. Ask them to share their holiday experiences with your products or services. Run a user-generated content (UGC) campaign by creating a holiday-themed hashtag. Request that your customers use it when they post pictures or reviews related to your business. Feature the best UGC on your website and social media channels!
4. Get help from Melo Technology!
Melo Technology proudly boasts a team of experienced content creation specialists. By taking advantage of our Melo Social platform, you can have our content writers regularly update all of your social media accounts with holiday-themed content. To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!