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Are you a fan of holiday music? Here’s hoping so! During this time of year, it emanates from speakers all over the place. Holiday music helps to put people into festive moods. It’s hard not to enjoy “Frosty The Snowman” or “Jingle Bells” during this always-exciting spot on the calendar.
Melo Technology’s Founder and CEO, John Meloche isn’t just a lover of holiday tunes. He is a creator of them as well! In fact, this year marks the 10th anniversary of his “Uncle John’s Holiday Hits” collection. In 2013, John released the second of two holiday music projects on Bandcamp. You can stream and download both projects HERE! Now that we’ve gotten you in the holiday spirit, how can YOU use holiday music to jingle all the way to sales success?
Evoke a sense of nostalgia and joy in your store.
An obvious tip is to pump familiar holiday favourites in your store over the next month and a half. By doing so, you will create a warm and inviting ambiance, making customers feel more inclined to linger and explore your offerings. The right playlist can transport your customers to cozy and festive states of mind. It can positively influence their shopping experiences and encourage them to make purchases.
Remember that music has a remarkable ability to evoke emotions and memories. By incorporating holiday tunes in your shop, you tap into the sentimental aspect of the season. This fosters a deeper connection between your brand and your customers. The emotional resonance created by the music can leave a lasting impression, encouraging customers to associate those positive feelings with your business.
Use holiday tunes in your online promotions.
If your small business operates online, don’t underestimate the power of holiday music on your website or social media accounts. Use it strategically in promotional videos, social media posts or website backgrounds to create a festive vibe. Consider crafting short, engaging videos that showcase your products or services with holiday music in the background. The combination of visual content and the emotional pull of holiday tunes can be a compelling way to attract and retain customers.
Make sure, however, to infuse your online content with songs that align with your brand’s vibe. Does it make sense to use modern renditions of holiday classics? Or would you be better off with traditional tracks that reflect your brand’s seasoned stability? Customizing the playlist can make customer experiences more unique and memorable. The tailored approach adds a personal touch, setting your business apart from others.
Host an event that incorporates live holiday music.
Your company’s event can involve local musicians and carollers! The live music at your holiday-themed event is bound to draw in a crowd, creating a buzz around your business. Encourage customers to share their experiences on social media, amplifying your reach and showcasing the festive spirit you’re fostering.
Use holiday jingles as your hold music.
It has long been known that hold music keeps callers on the phone instead of hanging up. Did you know that custom hold music is just one of the many incredible features that automatically come with Melo Technology’s cloud-hosted Commercial Phone Services? To learn all about them, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page.