Industry News, MeloTel Features

Why It’s Important To Have Your Callers Hear Hold Music

Legend has it that hold music was invented as a result of a happy accident. A factory worker’s business – so goes the story – had a faulty wire in the building’s electrical system that patched through a local radio station’s signal through his phone line. Inevitably, having people listen to music while waiting on the line for a person to pick up became a great idea!

When you put your customers on hold, what do they hear?

Those who call up MeloTel and are placed on hold listen to a whimsical little ditty that actually tells the story about being on hold. When taken off hold, many of our customers comment on this song. It has made for the perfect icebreaker with new clients. The song, our new callers often communicate, says a lot about how friendly and approachable the MeloTel brand is.

What does hold music communicate to your customers?

Well, let’s make clear that hold music is necessary. Don’t underestimate it. When customers are put on hold and all they hear is dead silence, it may give them the impression that the calls have been disconnected. Even if callers are well aware that the calls haven’t been cut off, silence can make them feel as if their time is being wasted.

Not only is there an entertainment value to hold music – as is the case with MeloTel’s hold music – but there is an opportunity it presents to advertise your brand. Keep in mind that all hold music doesn’t actually have to be actual music. Instead, it can be a message that includes information about your company’s upcoming events, sales, discounts and offers. Hold time, in effect, offers a great marketing opportunity!

What does your hold time audio say about your company?

It’s important to boost your brand’s image when composing the audio callers will hear when they are on hold. The team, here at MeloTel, has a lot of experience creating voice ads and would be happy to work with you on the hold time audio you’d like to have your callers listen to. Of course, the choice is completely up to you. Some business owners prefer to play their favourite songs while others like to have original songs created just for their callers.

The whole objective, of course, is to ensure that your customers don’t hang up. To ensure that your business continues to provide optimum customer service, you’ll actually need customers to service! Dead silence is boring. It’s also an assumed indication that the call has been disconnected. Whether you choose to use music or a specific hold message, it’s important that your callers hear something when they are on hold.

When you make the switch to MeloTel’s cloud-hosted Commercial Phone Services, Custom Hold Music comes with the package! Be sure to ask us about your hold music options. For more information about how you can take advantage of our phone services and the many features they come with, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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