Industry News, MeloTel Features

Why It’s Important To Showcase Your Blog Archive

On the MeloTel Blog page, you’ll notice that a number of our recent blogs (ten, to be exact) are listed in reverse chronological order starting with the most recent blog. As you scroll down all of the posts, you’ll eventually get to the bottom of the page that enables you to click an arrow that takes you even further back in our blog history. Naturally, it makes sense to allow our website’s visitors to read as many blog posts as they choose. There’s an important purpose in doing this.

Your blog history speaks to your company’s experience.

Having all of your blog posts neatly displayed on your site indicates that your business has been active for quite some time. It’s an important way to showcase the long-standing expertise of your company. You’ll notice, as well, that we even display a “Blog Roll” on the MeloTel website’s homepage. That way, visitors of our site have multiple ways to access our blog.

Of course, there are other ways to archive your blogs. Another option that we offer MeloTel clients who take advantage of our Bloggers & Creative Writers For Hire is to have a list of months placed in a sidebar on the main blog page. By categorizing all blog posts by the month and year they were posted, it provides your site with a timeline that also speaks to your brand’s longevity.

The evolution of blogs.

Back when blogging started and the word “blog” was created – derived from combining the words “web” and “log” – blogs represented online diaries. These personal accounts evolved into other stories that included comments on current events and lists of tips and advice from professionals. Naturally, the more blogs that were posted, the more reasons a company website gave its readers to scroll through all of the older posts.

This is why archiving has become so important. Your blogs from years past are just as relevant today as they were when they were originally posted. They help to highlight the evolution of your own expertise and the growth of your business. And let’s not forget the all-important concept of search engine optimization.

Blog archives help to boost SEO.

With the addition of each new blog post, you give search engines more content that allows them to find your website. Of course, this enables more internet users to locate your company site in the event they are researching topics and concepts related to your industry. Let’s put it this way: the more blogs you post on your site, the more pathways you create to invite new visitors.

A blog archive helps visitors to easily locate topics of interest as well as blogs based on the dates they were posted. Holiday-based content, for example, is likely to be found in the months of November and December. Making it easy for your website’s visitors to locate the blogs they’re most interested in reading gives them more reasons to continue visiting. The more they visit, the more likely they are to become paying customers!

MeloTel’s Bloggers & Creative Writers For Hire would love to help you develop a blog that generates more business for your company. For more information about how to get started, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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