Industry News, MeloTel Features, Social Media

The Role Of Social Media In Boosting Your Business

Are you on Facebook, Instagram and/or Twitter? Of course, these are only three of the most popular social media platforms that are around. Because they are so popular, we consider it vital to have accounts on each one. MeloTel sure does! As we humbly requested in our last blog, we would love for you to follow each of our accounts.

It should come as no surprise to you that people put a lot of stock in social media feeds. For most individuals, social media is a top source of news and entertainment. For business owners, social media is also a chief advertising source. It’s important, however, to not get sucked into the world of blatant advertising on your accounts. The “social” part of social media counts for a lot.

Just how important is the role of social media in boosting your business?

It builds brand awareness.

In order to grow your customer base, you have to get the word out about your business. Social media enable you to spread your brand messages to a large number of people with just a few taps of a smartphone screen. It’s important to note that social media content is different than your average advertising sources. As we pointed out earlier, the focus of your posts should not be hard-nosed commercials.

The key is to be engaging, interesting and fun. By posting photos and videos that attract attention, you can garner your brand a good reputation. Naturally, the media you post should be related to your industry. However, each post shouldn’t be a shameless request to “buy now”. In addition, you should like and comment on other posts so that your handle appears in more places. It’s all part of growing your brand awareness.

It communicates your company’s personality.

These days, people don’t just want to do business with reputable companies. They want to like the companies they do business with. The ice cream maker, Ben & Jerry’s, for example, has become widely known for its social activism via social media. No longer seen as just as ice cream company, the brand is now revered for its support of voting rights, racial justice, LGBTQ+ rights, climate justice and campaign finance reform.

What issues do you hold dear? Using your social media accounts to stand firm on positive change is a wonderful way to endear your brand to large sections of the public. Although we would advise against getting too political, standing for something is an excellent way to showcase your company’s culture. Consumers pay close attention to this.

It showcases your expertise.

An excellent way to use social media is to demonstrate just how much you know about your industry. People like working with experts. If you’re an expert in your field, there’s no reason to not impart some essential knowledge to your friends and followers. Your helpful tips will be appreciated. Furthermore, they will help to showcase your business as one with highly-skilled and reputable team members.

Boost engagement with MeloSocial!

MeloSocial is a revolutionary platform that enables you to compose ONE unique post that will appear on all of your registered accounts simultaneously by clicking on “Publish Now”. However, you don’t actually have to do any posting on your own. MeloTel’s team of content writers would be happy to do all the work for you! For more information, please don’t hesitate to call us at 1-888-MELOTEL or email today!