Industry News, MeloTel Features

The Importance Of Sprucing Up Your Website For The Holidays

We’re nearly halfway through October. That means that the holiday shopping rush is set to begin in just a little over two weeks. Depending on who you ask, the time for holiday shopping has already come! Retailers all across North America are undoubtedly gearing up for another holiday season by stocking their stores with highly sought-after inventory and preparing to launch new sales.

It’s important, of course, to deck the halls of your store. Creating a festive atmosphere at your place of business is not only commonplace during holiday shopping seasons, but practically necessary. The objective, obviously, is put shoppers in pleasant moods so as to encourage their willingness to shop in your store. Your physical store location, however, isn’t the only place where the halls should be decked.

What other facet of your business should be decorated? Why, your company website, of course! Never forget that your business’ online presence is of paramount importance in this day and age. And this is especially true during the holiday season. Sprucing up your website with holiday-themed imagery and information is an integral part of ensuring sales success during the busiest time of the year.

You may assume that sales are bound to pick up regardless, but with online shopping continuing to grow in popularity, it can be argued that it’s even more important to update your website than it is to decorate your store. Consumers from all over North America have shown that they enjoy browsing (at the very least) online in order to compare prices before they visit brick-and-mortar store locations.

What is the best way to update your website for the holidays? Well, aside from adding holiday-themed imagery, you’ll want to draw attention to your holiday-themed sales. Create text ads that communication the specific holiday promotions that you have planned. Not only should these ads be visible on your home page, but they should include clear information about when the sales begin and end.

You’ll also want to ensure that your company website is mobile-ready if it isn’t already. It should go without saying that mobile-friendly websites are musts in today’s world. People are regularly checking their phones for information online. If your site allows mobile users to easily navigate through its pages, you will endear yourself to a lot more shoppers who are interested in what you have to sell.

Who should you get to update your website for the holiday season? You guessed it! MeloTel’s affordable Website Maintenance Services are perfect for the individual or small business that has a small amount of sites in their network, and that can benefit from about two to 15 hours of work each month. Our talented team can complete ongoing web-related tasks that might be taking your time away from more important business needs.

Our highly-skilled, competent and dedicated staff strives to offer exceptional service in an expeditious time frame, while providing the personal attention you deserve at a fraction of the cost of hiring a full-time in-house web designer or developer. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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