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The Benefits Of A 3D Guided Tour In The Retail Industry

As we have been proudly promoting, for the past couple of weeks, MeloTel is currently hosting a contest! It is one like no other we’ve ever launched before. We are giving away FIVE 3D Virtual Tour Package Giveaways! The grand prize is worth no less than $1,899 and includes a Matterport 3D Virtual Tour created exclusively for your business.

As we’ve pointed out in recent blogs, a 3D virtual tour can work wonders for businesses from a variety of industries. Of course, this includes the retail industry. Are you the owner of a retail shop? If so, we encourage you to enter our new contest HERE!

What are the benefits of a 3D guided tour in the retail industry?

It lets people experience your products in a natural setting.

It doesn’t need to be mentioned that online shopping is popular. Especially in the wake of the pandemic, consumers have become accustomed to surfing the internet for products they wish to buy. Retailers everywhere are investing in e-commerce solutions in order to satisfy the needs of the modern-day consumer. However, with online shopping, there is an important aspect that is missing.

A shopper can’t touch and feel the products he/she wishes to buy. With a 3D virtual tour, you don’t provide touch and feel opportunities. However, you do give your online shoppers the ability to physically see your products in their natural settings. For example, your site’s visitors are given better handles on your products’ sizes in proximity to their surroundings. This increases your sales opportunities.

It allows customers to experience your brand’s story.

What is your retail business is all about? In many cases, the answer to this question is found in the environment your business operates in. Is it full of energy and vibrant colours? If so, a 3D virtual tour will help consumers to feel that energy without appearing at your shop in person. The tour can actually encourage a lot more in-person visits as it captures what it’s like to walk through the aisles.

A 3D virtual tour also enhances your store’s story. By incorporating images, audio, video and text to tell a much richer story, your tour can go a long way in encouraging brand loyalty from customers. Your tour gives people a walk-through experience of your place of business. The “wow, this place looks nice!” factor helps for people to feel more confident about their buying decisions.

It garners trust from your customer base.

A 3D guided tour provides a clear depiction of your place of business and the products contained within it. There are no flashy camera tricks to exaggerate what you have to offer. In other words, it is not a Photoshop presentation. People know this. Your tour isn’t retouched in the way many online photos are these days. It helps to show the “real” side of your brand. This helps to grow trust from your customer base.

Do you want a 3D guided tour created for your business? Don’t hesitate to enter our new contest HERE! It closes at 12 midnight on October 1, 2022. For more information, please don’t hesitate to call us at 1-888-MELOTEL or email support@melotel.com.

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