Industry News, MeloTel Features

Revisiting The Importance Of Hold Music For Your Callers

There’s only ten days until Christmas! Needless to say, it’s a pretty exciting time of year. From everyone, here at MeloTel, we wish you the absolute happiest of all holiday seasons! We also wish you success in helping the members of your customer base enjoy this time of year. Believe it or not, the ways in which you interact with your customers, this month, will play a huge role in whether or not they return to support you in the new year.

As we’ve often said, sometimes the smallest things make the biggest differences. Take, for example, hold music. When customers call your company, what do they hear when they are on hold? You may be surprised to know just how impactful your hold music really is. Hold music ensures callers that their lines haven’t been disconnected. This is hugely important for preventing hang ups.

How important is it to use holiday music for your holds at this time of year?

If you’re looking to spread holiday cheer or, at the very least, keep customers in happy moods, holiday music is a no-brainer. May we suggest using Uncle John’s Holiday Hits? The two-part collection of Christmas songs was recorded by none other than John Meloche, MeloTel’s founder and CEO! You can download the projects for FREE from Bandcamp HERE.

Holiday music, as we’re sure you’re aware, is widely used in stores all across North America during this time of year. It has been proven to elicit happy moods which, in turn, encourages more shopping. The same principle works for the people who call your business. “It’s the most wonderful time of the year” says the song. Be sure to help your customers feel that way when they interact with your brand!

Hold music puts people at ease.

It helps for the passing of time to not feel “wasted”. The truth is that no one really enjoys waiting. With hold music, however, you make anxious customers feel like they’re not waiting as long as they really are. There are many moments when callers actually get engaged with the music they’re listening to. You may be surprised to know how many of our clients actually wanted to hear the rest of the songs there were cut off when we took them off of hold!

No matter what type of hold music you choose to use for your business, it’s a wise choice to do so. As mentioned, hold music actually does a lot more than just keep customers on the line. It also helps you to advertise the products, services and special deals your company has to offer. Many companies choose to include spoken word advertisements in their hold times. This creates opportunities for your reps to boost sales.

How can MeloTel help you to take advantage of custom hold music?

With our VoIP-based Commercial Phone Services, Custom Hold Music is yours automatically! Contact us to learn about how we can help you customize your spoken word advertisements and select the perfect music for your company’s hold times. Please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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