Industry News, MeloTel Features, Social Media

How To Tell When Your Company’s Social Media Posts Need Work

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As we’ve pointed out in many blogs of past, a business without a social media presence isn’t much of a business at all. At least, this is the thinking of most consumers. These days, it should go without saying that a strong social media presence is a must for all businesses.

However, maintaining an effective social media strategy can be a challenging task. If you find yourself facing the following signs, it might be time to consider seeking help with your social media posts.

Your posting schedule is inconsistent.

Consistency is vital in social media. Is your posting schedule erratic? Are there long gaps between posts followed by a sudden flurry of activity? If so, you are likely missing out on engaging your audience effectively. A well-planned and consistent posting schedule helps keep your brand top-of-mind and maintains audience engagement.

You generate little to no engagement.

Do people like your posts? Are they sharing them or leaving comments? A lack of overall engagement on your posts is a clear indicator that your content is not resonating with your target audience. When engagement metrics dip, it’s a surefire sign that you need to re-evaluate your social media strategy.

Keep in mind that things take time. Don’t expect to go viral on day one. Again, consistency is important. Not only should you be posting on a regular basis, but you should be engaging with other posts as well. Remember that each one of your comments represents a link to your profile page.

You are not connecting with your target audience.

Getting people to like, comment on and share your posts is one thing. But getting members of your target audience to engage with your content is a whole other thing. If your social media posts aren’t reaching a significant portion of your target audience, your efforts may be falling short. Low reach and visibility mean that your content isn’t making its way to the newsfeeds of potential customers.

Your content doesn’t follow a theme.

Posting on social media without a clear strategy is like sailing without a map. If your posts lack a cohesive theme or purpose, it can confuse your audience and dilute your brand’s message. Be sure to create content that is relevant to your industry. Your posts should also have some consistency as it relates to length, topics, imagery and tone.

You don’t use hashtags effectively.

Using strong hashtags can significantly expand the reach of your posts. However, if you’re using them haphazardly or overloading your posts with irrelevant hashtags, you might be doing more harm than good. Be sure to use industry-relevant words as your hashtags. That way, your posts will be connected to more online conversations where your messages will be appreciated.

You get a lot of negative comments.

If your business is plagued by negative comments or reviews on social media, it can be detrimental to your brand’s reputation. Ignoring these issues or responding inappropriately can further damage your image.

With MELO Social, you can have content creation experts compose and design all of your social media posts for you! To learn all about this service, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!

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