MeloTel Features, Social Media

Why Social Media Engagement Should Be A Top Priority This Year

On behalf of the entire Melo Technology team, we would like to wish each and every one of you a very Happy New Year! If we can have any say in the matter, you’ll have your most prosperous year of business to date. As always, our squad is committed to providing you with incomparable cloud-hosted services and customer service. We’re not successful unless you are successful! We remain committed to doing all we can to help our clients thrive in their marketplaces.

With that said, it’s vital that we discuss social media. It should definitely go without saying that, in 2024, platforms such as Instagram, LinkedIn, X (formerly Twitter) and Facebook will continue to be frequented by billions across the globe. If you’re not utilizing these platforms, you’re practically begging to go unnoticed. Let’s take a look at why social media engagement should be a top priority this year.

It will expand the reach and visibility of your brand.

As we pointed out, social media platforms of all kinds have billions of active users worldwide. This makes the abovementioned platforms virtual goldmines for reaching new audiences. When you actively engage with your followers, you work to expand your brand’s reach and visibility beyond your immediate network.

Firstly, it’s vital to create shareable content. When it resonates with users, you will encourage them to share it with their own followers. This amplifies your brand’s exposure.

Secondly, it’s important to like and comment on other posts. Remember that, with each like or comment, you create a link that directs people back to your page. As well, your engagement shows you’re “real”. In today’s world, consumers want to do business with companies that have likeable personalities. What does your brand stand for? Your social media interactions help to answer that question.

It’s a great way to legitimize your business.

Let’s be real. In 2024, a company without a social media presence is one that practically doesn’t even exist. At least, this is what is in the minds of the average consumer. To help legitimize your business, it’s crucial to keep its social media accounts active. After all, social media platforms offer the perfect stage to showcase your products or services in a visually appealing and interactive manner.

Through high-quality images, videos and creative content, you can effectively demonstrate the value of what you offer. Not to mention, features like Instagram Shopping and Facebook Marketplace allow users to discover and purchase products directly from your social media profiles, streamlining the path to purchase.

It’s easy than ever to post content to your accounts!

Did you know that you don’t have to do a lick of posting yourself in order to keep your social media profiles active? With the help of Melo Technology’s Melo Social platform, our team of content creators can ensure that all of your social media accounts are regularly updated. Both compelling content and stimulating visuals are part of our expertise. Don’t waste time writing when an expert can do all the writing for you!

To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page.