Industry News, MeloTel Features, Social Media

The Importance Of Keeping Your Website In Tip-Top Shape

In today’s world, it appears practically impossible to live without the internet. We’ve become a society that goes online for everything. We order food, watch movies, listen to music and research a wide variety of information all on the worldwide web. So, it pretty much goes without saying that, as a business owner, it’s mandatory you develop a strong online presence.

Consumers from all walks of life tend to hop online to research products and services and compare prices before making any buying decisions. The strength of your company website can literally make or break your customer relationships. This is why it is so integral that you not only design an easy-to-use and fun-to-look-at company website, but you update it very regularly as well.

Make sure the content is easy to read.

All business types have particular jargon that is used within the office. It’s important, however, to lay things out in layman’s terms on your company website. You want the literature to be inviting and not over the average person’s head. How else can you expect to endear readers to your brand? The overall objective of your website is to attain business, right? Its content should be easy to read.

“‘Readability’ measures how easy it is for people to recognize words, sentences, and phrases,” says Chase Lepard on, “When your site’s readability is high, users will be able to efficiently scan your site and take in the information in the text without much effort.” He goes on to highlight the importance of contrast. Selecting the right colours for your background and your text so that your content is easily readable is vital.

Include links to your social media accounts.

These days, customers are more than just supporters of a brand. They are friends and followers as well. The advent of social media has made it so that people can keep up to date with the goings-on of a business on a daily basis. Growing your company’s popularity will have a lot to with how much interest you generate via such social media platforms as Facebook, Twitter and LinkedIn. Be sure to include links to these accounts on your website.

“Producing great content and offers only go so far if you aren’t giving your users the opportunity to share what you have,” writes Christine Austin of IMPACT, “If your website currently lacks social share buttons, you could be missing out on a lot of social media traffic that’s generated from people already reading your blog!”

Make it mobile friendly.

Smartphones are widely used for internet surfing. If your company website isn’t easy to access and navigate on mobile devices, you’re not doing your business any favours. “If you don’t already know, 80% of internet users own a smartphone, and ‘Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead’,” Austin informs us.

MeloTel proudly provides a variety of Website Maintenance Services by a highly skilled, competent and dedicated staff. We strive to offer exceptional service in expeditious timeframes, while providing the personal attention you deserve at a fraction of the cost of hiring a full time in-house web designer/developer.

For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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