Industry News, MeloTel Features

Spicing Up Your Restaurant’s Success With SMS Marketing

How many texts messages would you say you send in a day? Chances are that you send so many, you may not even be able to wager an accurate guess. This is what makes text message marketing so effective in today’s business world. Also known as SMS or short message service marketing, the advertising method is a great way for your business to reach its target audience and drive sales. This is especially true for restaurants.

Get in touch with your customers in an instant.

Do you want to promote a new menu item? Would you like to announce a special discount? Do you need to send out reminders about an upcoming event? Text messages can be sent and received within seconds. This type of communication ensures that customers are informed in a timely manner. With such immediacy, your SMS marketing campaign can lead to increased engagement and a higher likelihood of customers taking action.

Do you want to increase reservations and get spikes in online orders? SMS marketing can help you to deliver personalized offers and promotions directly to customers’ mobile devices. Texting is much more of a personal mode of communication than a traditional advertising method. It lets you offer customers specials that are based on their preferences and purchasing behaviours. For example, you can offer a deal on desserts that your message recipients have previously ordered.

Foster a sense of loyalty and encourage repeat business.

There’s nothing like adding the personal touch to intrigue your subscribers to support your eatery. Exclusivity goes a long way. Let your message recipients know that they are the only ones eligible to receive the exclusive offers communicated in your messages. Offer birthday discounts to help your customers feel valued and appreciated. Such personal messages and offers lead to stronger connections with your restaurant.

As well, you SMS marketing efforts can be utilized to collect feedback from customers. This will help you to gather valuable insights that can be used to improve your offerings and customer experiences.

Save yourself some dough.

We’re not just talking about ingredients for your eatery’s baked goods here! Of course, we’re referring to the cost savings you will enjoy by using SMS marketing as a top source of advertising for your restaurant. Compared to traditional forms of advertising such as print or radio ads, SMS marketing is a highly cost-effective option.

With a high open rate and a low cost per message, SMS marketing allows your restaurant to reach a large audience at a fraction of the cost of other marketing channels. This makes it an ideal choice if you happen to be working with a limited marketing budget. If you are looking to maximize your return on investment, you could do a lot worse than sending texts to your subscribers.

Take advantage of MeloText!

MeloText is Melo Technology’s smart SMS marketing software. It allows you to create effective SMS marketing campaigns to help you grow your mobile audience, engage clients and increase sales. MeloText lets you send bulk SMS messages to your subscribers that announce deals or discounts you want to promote. This can bring in massive business!

To learn more about how you can spice up your restaurant’s success with MeloText, please don’t hesitate to call Melo Technology at 1-888-MELOTEL or fill out the form on our Contact page.