Industry News, MeloTel Features

The Keys To Customer Engagement Are At Your Fingertips

All business owners want to grow their customer bases. This is why the modern entrepreneur works so hard at “going viral”. Putting messages out into the public that can be spread easily is considered a top way to advertise. However, it’s important to remember that the ways in which we use social media shouldn’t always be driven by direct marketing. It’s important to be “social” after all.

This is what makes SMS (Short Message Service) marketing such a dynamic and powerful tool for businesses. It enables them to connect with their audiences on a personal level. Chances are that you send out countless texts each and every day. Are you texting to promote your business? The keys to customer engagement are literally at your fingertips!

Text messaging is renowned for its instant nature.

A huge difference between a text message and a social media post is that the intended targets of the message will get it right away. Texting allows businesses to reach their customers immediately. This ensures that important messages are received and acted upon promptly. Whether it’s announcing a flash sale, providing order updates or sending event invitations, text messages guarantee that your customers are in the know in real-time.

This is a vital piece of information to consider because texts have very impressive open rates. In other words, when people get notifications of text messages (vibrations or sounds on their phones), they tend to check them out almost instantly. Studies show that 98% of SMS messages are opened and read within minutes of being received. This high open rate ensures that your marketing messages don’t get lost in a crowded email inbox.

Text messaging enables you to send personalized messages.

By sending texts, you can address customers by their first names. Unlike with social media posts, your content can be tailored to target specific preferences and purchase histories. These personal touches create a sense of intimacy and customer loyalty. They encourage customers to feel more valued and understood.

Not to mention, text messaging allows for two-way communication. Businesses can send surveys, polls or ask for feedback directly through SMS. This not only engages customers but also helps in gathering valuable insights, enabling companies to make data-driven decisions and improve their products and services.

SMS marketing is a great platform for sharing exclusive offers.

A standard television commercial sends out a message to a large audience. It does not offer anyone anything exclusive. With a text message, you can offer discounts, early access or limited-time deals to specific recipients. Through text messages, you create a sense of urgency and exclusivity that drives customer engagement and sales.

Texts are also excellent methods of offering customer service and support. Businesses can provide quick responses to customer inquiries and resolve issues in a timely manner. This leads to better customer satisfaction and stronger brand loyalty.

Take advantage of MELO Text!

With MELO Text, you can do more than just create SMS campaigns. You can also have your messages sent out at any time you choose! By setting up your own unique messaging schedule, you will be able to better handle your daily priorities while still communicating with your customer base in a non-invasive and personal way. To learn more, please don’t hesitate to call MELO at 1-888-MELOTEL or fill out the form on our Contact page!