MeloTel Features, MeloTel News, Social Media

The Importance Of Having A Strong Online Presence

When is the last time you supported a company that you hadn’t checked out online first? For many consumers, the answer is probably in the vicinity of “I can’t remember”. These days, it is common practice for people to surf the internet to browse through items, scan through menu options and/or make direct purchases from their favourite stores. If your company isn’t paying attention to its online presence, it is going to get lost in the proverbial sauce.

Having a strong online presence involves many different aspects. The first, and perhaps most obvious, is your company website. It should be eye-catching and engaging. As well, it should be very easy to navigate. Can visitors find what they’re looking for as soon as they land on your site’s homepage? Tabs should be clear and distinct. Your business site should also be very easy to access on mobile devices. The majority of internet surfing, these days, takes place on smartphones.

How strong is your social media game?

It’s vital that your Facebook, Instagram, LinkedIn and Twitter accounts are regularly active. For many consumers, social media accounts are the go-to destinations to find out what companies are all about. What special events do you have coming up? Are there any current discounts to take advantage of? Do you have a new product line coming out this fall? These and other questions could and should be answered by your social media posts.

It’s imperative that you’re engaging on social media. We’re not just talking about posting content that includes photos and videos. Those are the types, just to be clear, that garner the most attention. We’re talking about liking and commenting on posts from other profiles. By doing so, you help to showcase the active nature of your accounts. More importantly, you create links to your account with each comment you post. It helps to build followers.

How can MeloTel help to improve your company’s online presence?

With MeloSocial, you will be given the ability to have a “hands off” approach to updating your social media accounts. The amazing service allows you to compose ONE post that simultaneously appears on all of your social media accounts. You can either publish it directly or schedule it for a future date. If you don’t wish to compose the content yourself, the MeloTel team can do all the research necessary to compose all of your social media posts for you!

We also offer Animated Media & Marketing Packages for your social media accounts. Our packages include Quotes of the Day, graphic posts and animated videos. We design unique animated social media marketing images and videos for your accounts to better capture the attention of your friends and followers.

As well, MeloTel’s Bloggers & Creative Writers For Hire are expert writers. They can enrich your site with new content on a regular basis. As well, they can generate interest by composing social media posts that link to your blog section.

Win a Matterport 3D Virtual Tour for your website!

As we announced last week, MeloTel is currently offering FIVE Matterport 3D Virtual Tour giveaways! The contest’s grand prize has a value of $1,899! It includes the capturing of your facility’s interior via photo and video to create a 360 degrees guided tour of your place of business. Enter our contest HERE! Good luck! The contest is open until October 1, 2022.