Industry News, MeloTel Features

The Importance Of Blogging To Boost Your Brand

You own a company. That company has a website. That website features your company’s products and services. But you haven’t noticed much of an increase in sales. What’s the problem? Canadians love surfing the internet, don’t they? Why aren’t they visiting your site more often? As with everything that you offer your client base, there must be a way to market your website. And content marketing is where it’s at!

Remember that your company website is so much more than an advertising source. It doesn’t exist simply to sell. At least, this is what your attitude towards your website should be. Your company website should be viewed as an information source that people can trust. Arguably, it should also have the ability entertain its visitors. When you have a multi-functional site, it’s bound to attract more attention.

This is where content marketing comes into play. The more content that is regularly added to your site, the more reasons you give internet surfers to visit it. Not to mention, adding content to your site gives it more opportunities to be picked up in search engines. When someone is Googling terms that are related to your industry, you want your company site to show up in the search, do you not?

Of course you do. This is why blogging is so important. Blogs give your company website the “voice” that it needs to communicate with its target audience. By having new blogs regularly posted to your website, you give your brand the opportunity to communicate in ways that businesses never even thought of in the past. Content marketing – which literally markets your brand by providing new content – is one of the best ways to grow a business.

Why? It turns your website into the ultimate resource. If people know that they can go to your website to locate important information, it will boost your brand’s reputation. Secondly, it will inspire your website’s visitors to peruse through the site in order to discover more about what your brand is all about. This leads you to more opportunities to convert these visitors into paying customers.

It’s important to use the internet to its full potential. Not only should you add new blogs to your website on a regular basis, but you should promote the fact that those blogs exist. This is one of the chief ways that small business owners in Canada use social media. Platforms such as Facebook and Twitter are perfect for advertising the fact that a new blog has been published on your website.

Blogs work so much better at drawing website visitors than a blatant advertising. Blogs offer information, insight, advice and useful tips that the average person finds valuable. As a result, they encourage visits to your site for reasons other than to buy your products. When on your site, however, a visitor may be inclined to look into your products and services. This is especially true if your blog mentions a product or service related to the topic of the blog post.

Wouldn’t you know it? This is an example of one of those blogs! MeloTel proudly offers Bloggers & Creative Writers For Hire as one of its most popular services. Our team of bloggers have been writing for websites all over Canada for many years now. Our clients all agree that the regular addition of content to their websites have greatly boosted their respective brand reputations and lured more visitors that they have converted into customers.

For more information on how MeloTel can begin blogging for you, please don’t hesitate to contact us at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!

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