Industry News, MeloTel Features

Examining The Power Of Content Marketing

These days, content marketing is all the rage. And why shouldn’t it be? Regularly updating your website makes sense in a world filled with people who surf the internet each and every day. However, more importantly than the fact that there are millions and millions of people online, at any given time, is the fact that today’s society is too savvy for traditional forms of marketing.

By now, we’ve all gotten accustomed to the television commercial, the radio spot, the print ad, the bus poster and the billboard. They’ve practically become white noise. Sure, such advertisements give us information that may interest us, but they’re not necessarily engaging. Content marketing entails people getting more out of the advertisements. This very blog, for example, promotes the fact that MeloTel’s offers blogging as a service.

But, the truth is that this blog post is much more than that. It’s a news bulletin, an advice column, a conversation starter and a website visitor-enhancer. For these reasons and more, it’s important for you to consider the ways in which content marketing can help your brand to grow. Once again, we’ll use our own company as an example.

The power of blogging. MeloTel posts a minimum of three new blogs each and every week. Each blog is meant to provide useful information that can be used in a variety of business settings. While we never hide the fact that MeloTel’s list of services can help Canadian business owners attain the advantages they’re looking for, our blogs also offer up intriguing tidbits that help to foster greater interest in our brand as a reliable news source. This isn’t where our dedication to content marketing ends. It’s where it begins.

The power of social media. With each blog that is posted on our site comes a link on our Facebook and Twitter accounts. The power of social media cannot be understated. Let’s begin by reminding you that it’s free to set up profiles on these and other social networking platforms. Not having an account at all, in today’s business world, is practically inexcusable. However, it’s all about how you use your accounts.

By regularly making Facebook posts and sending out tweets, MeloTel continually informs the general public that things are happening with our business. Without this constant affirmation, it can appear as if a business is in a lull or not even operating. The internet, for the most part, is the go-to destination for knowing what’s going on with just about any entity that exists in our world. One look at our social media profiles and you can tell that a lot is going on with our business.

Can you say the same? The more content you add to your site, the more reasons you give people to visit it. With each new blog post, you’re also given the opportunity to expand your reach via social media. Links to your blog equals pathways to your website. The more your content intrigues readers, the opportunities you get to turn them into website visitors, and then into paying customers. That’s what content marketing is all about!

For more information on MeloTel’s Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!

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