Industry News, MeloTel Features, Social Media

Bolstering Your Social Media Engagement During The Busy Holiday Season

If ever there was a time to make sure your company’s social media accounts were active, it’s right now! The holiday shopping season is always a bustling time for businesses from nearly every industry. With the holiday shopping frenzy currently in full swing, leveraging social media can be a major game-changer for your brand.

Do you want to stand out amidst the merry chaos? Of course you do! Let’s take a look at some ways your business can bolster social media engagement during this crazy time of year!

Infuse your content with festive cheer.

Always remember that, regardless of the time of year, it’s important for your content to be engaging. Probe your friends and followers with fun questions, surveys and polls. Encourage people to like and comment on your posts. How can you do that? At this time, holiday-themed posts complete with dazzling visuals and heart-warming stories are the way to go. They are sure to resonate with your audience.

There is a bunch of ways to go about it. Consider presenting a behind-the-scenes look at your team’s festivities. Perhaps, you could post user-generated content showcasing your products in holiday settings. No matter what you decide, spreading the holiday spirit will captivate your audience’s attention.

Announce exclusive holiday discounts.

Have you ever met a holiday shopper who wasn’t interested in a good sale? Use your social media profiles to bring attention to all of your company’s flash sales or limited-time offers. Tease these promotions with eye-catching graphics or sneak peeks to create anticipation and urgency among your audience. Encourage sharing among followers by implementing referral discounts or running social media-exclusive contests to further amplify your reach.

To build excitement and anticipation, create countdowns to special sales, promotions or shipping deadlines. To further excite your social media followers, craft engaging holiday gift guides. They should each be tailored to different audience segments or personas. These guides can suggest perfect gifts and offer recommendations. For example, consider “Gifts For Sports Lovers” or “Romantic Keepsakes” as ideas for your gift guide headings.

Host live events or Q&A sessions.

Well, if we’re really going to ramp up the engagement on your social media platforms, it’s wise to go live! Utilize popular platforms like Instagram or Facebook for your live feeds. Going live fosters direct engagement with your audience. Consider showcasing your latest products and aforementioned holiday gift guides in your feeds.

You may even want to take it a step further by conducting interactive tutorials. Live streaming adds a personal touch. It allows for real-time interactions offering valuable information that can influence purchase decisions.

Let experienced content writers do all the work for you!

Did you know that by taking advantage of Melo Technology’s Melo Social platform, you wouldn’t actually have to do any social media posting yourself? After signing up, a member of our team will conduct a quick interview with you to learn all about your business and the best ways to promote it. Then, you simply leave the rest to us. We will have all of your social media accounts updated on a regular basis with unique content!

To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page.