Industry News, MeloTel Features

3 Ways Blogs Make Your Business Look Better

At MeloTel, we love blogging! Perhaps, you’ve noticed. No less than four times a week, we ensure that our company website is updated with fresh new content. Our Bloggers & Creative Writers For Hire make it a point to provide engaging, intriguing and relevant content to the website of small and medium-sized business owners all over North America. Our blogs have proven to be able to grow online audiences and attract new customers to brands.

Here are three ways blogs make your business look better:

1. They highlight your company culture.

In today’s world, most consumers want more than to just buy products and services from your business. Believe it or not, they want relationships. Shoppers want the confidence that, when they support your brand, they will enjoy pleasant interactions and senses of trust. People want to know that you can be depended on for their future needs. Your blog is a way of exposing your brand’s personality.

As Gary Dekmezian of HuffPost explains, your blog helps you express yourself. “The landscape has changed, but there are still countless blogs that serve as a platform for people to voice their ideas, thoughts, and feelings,” he writes, “Whether your passion is business, personal finance, cooking, politics, photography, or marketing, blogging gives you the opportunity to connect and network with likeminded individuals who share the same passions.”

2. They spark interactions with potential customers.

A blog is so much more than an opinion piece or news article. It calls for people to respond. This is why MeloTel makes it a habit of posting links to our blogs on our social media feeds. It provides our friends and followers with opportunities to leave their own comments and share their own opinions about what we’ve shared. Such interactions help to build customer bases and grow the overall reputations of the companies that have them.

“An author has to wait months between finishing his/her book and reading the reviews, but bloggers get to read their readers’ comments the same day they click ‘publish’,” says Nick Scheidies on, “This makes blogging a great way to get feedback on an idea that you want to develop further. Having an outside perspective and a little bit of constructive criticism is invaluable.”

3. They help you to network with like-minded professionals.

If you’re looking to stake your claim as a leader in your industry, your blog can do a lot to assert that position. Your blogs provide you with opportunities to display your know-how, experience and expertise. By communicating through your blog, you’ll gain the respect of both your fellow industry professionals and consumers alike.

“Blogging is a community-based endeavour, and networking is one reason people engage in it,” says Dekmezian, “Whether you are a solopreneur or blogging to market your business, building relationships will facilitate your blog’s growth. Meanwhile, growing your online network has its own side benefits, such as gaining access to valuable software and tools, seminars, workshops, product unveilings, and other events.”

For information about how you can get our Bloggers & Creative Writers For Hire writing for you, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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