Industry News, MeloTel Features

The Importance Of Showcasing Change On Your Website

You may have noticed a new little wrinkle on the MeloTel website. It’s a sort of a tradition, around here, to add animated snowfall imagery to our website on the official first day of snowfall of the winter season. And while the winter season hasn’t officially started yet, we experienced a light snowfall earlier this week at the Markham, Ontario headquarters of MeloTel. So, in keeping with tradition, we decided to add some snowfall to our site!

Of course, it’s a very small change. And it’s one that you may not even have noticed – although, we must admit that the Santa hat we’ve placed on our home page telephone is likely to be pretty noticeable. However, it’s important for us to acknowledge the changing of the season. Over the past couple of months, we have posted a few blogs about how important it is for businesses to acknowledge seasonal changes on their websites.

Why should business owners acknowledge seasonal changes? It shows that you’re keeping up with the times. Yes, even something as simple as snowfall imagery communicates to your website’s visitors that you are keeping things updated. When a website is kept stagnant, with no updates for long periods of time, it gives the impression that nothing is happening with the business.

In today’s world of constant news, information and updates, it stands to reason that the average person will be turned off of an entity that goes unchanged. Think about it. Most television shows broadcast new episodes weekly, news stations deliver new stories daily and radio stations – okay, well they tend to play the same songs over and over again…but the rotation does change eventually.

So, when it comes to your website, it’s important to showcase change. Again, it communicates that your business is active – and this sparks interest in internet users. Especially since Google looks favourably upon websites that are regularly updated, your updates provide you with increased opportunities to welcome new visitors. The higher you rank in search engines, the more visitors you’re bound to get. And regularly-updated sites usually get higher rankings.

What are the best ways to keep your website updated? Blogging makes website updating easy. By having a blog that updates with new content on a daily, every other day or weekly basis, you encourage return visits to your site. To reiterate, search engines will notice the addition of new content and rank your site higher during searches that use keywords relative to your blog content. At MeloTel, we post a minimum of three blogs per week.

Of course, we also offer our blogging services to you! For many years now, our crafty Bloggers & Creative Writers For Hire have been composing interesting and informative blogs for business websites all over North America. We’re proud to know that the well-written and engaging content created by our team of bloggers has helped many a client increase their online fan bases. And this has given our clients many new opportunities to grow their customer bases!

For more information about our Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website! You may also want to ask us about our affordable Website Maintenance Services.

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