Industry News, MeloTel Features

Why Keeping Your Company Website Updated Is A Must

In 2017, a lot of people are meeting each other over the internet. With a wide variety of dating websites and apps to choose from, couples are being created in ways that were impossible just a couple of decades ago. Interestingly, many individuals gain their first impressions of their eventual partners by viewing pictures of them online. Needless to say, the internet is a pretty powerful tool.

The internet provides most consumers with their first impressions of your company.

Obviously, the internet can be just as powerful a tool for your business. After all, you’re looking to develop new customer relationships, aren’t you? So what makes your company any different than the average person looking for a date? Okay, quite a bit…BUT, it’s of vital importance that you’re well aware of the one major thing you have in common. It is likely that you’ll be discovered online.

That is, of course, if you have an enticing website to represent your brand. The importance of keeping your website regularly updated cannot be understated. Web users have many options. They know that they can jump from website to website within seconds very easily. So what would make a visitor to your website stay on your website? The first thing would be fresh content.

Don’t underestimate the importance of SEO.

Google looks favourably upon websites that update its content on a regular basis. The more content available on your site, the higher the chances are of it ranking high in search engines. One of the main objectives you should have for your business is for it to be found online when people search keywords that are relative to your industry. SEO is what helps you attract new website visitors.

Of course, you also want to give those visitors reasons for coming back. The more times people visit your site, the more likely they will be to transition into paying customers. Having a blog is a great way to get people to keep visiting your site. With new and relevant information constantly being posted to your blog section, you encourage people to check up on it often.

Your blog also provides the public with your brand’s “voice”. Anecdotes, opinion pieces, lists of advice – they all represent positions your company takes on particular issues. The blogs themselves are little pieces of customer service as your readers can go to them for insight on certain areas of interest. Naturally, each blog should encourage them to contact you directly in order to learn more about how your business can benefit their lives.

It’s important to be mobile-friendly.

“Oh, they have the internet on computers now” -Homer Simpson

Hopefully, you’re not so in the dark about the internet that you’re unaware of how people access it. Keep in mind that people don’t just search the internet on their desktop computers anymore. Mobile devices such as smartphones, tablets and laptops are very often used for internet surfing. Ensuring that your website is mobile-friendly is a must in today’s business world.

Contact MeloTel to learn about how our Website Maintenance Services can ensure that you’re getting the most out of your company website. Be sure to ask about our Bloggers & Creative Writers For Hire as well. You may call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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