Industry News, MeloTel Features

Why It’s Important To Update Your Website In Time For The Holidays

This is a very important time of year for business owners all across North America. Midway through October, most retailers begin the process of launching their holiday-themed advertising campaigns. Naturally, this is the month when black and orange decor generally beautifies places of business in anticipation of Halloween. But soon after, the black and orange gets exchanged for red and green.

What are your plans to promote your business for the holidays?

Naturally, it’ll take a lot more to intrigue customers to come into your store than to simply garnish it with holiday-themed decorations. At MeloTel, we highly recommend that you place a strong emphasis on updating your online image. After all, it should be no secret that modern-day consumers spend a lot time browsing and comparing prices online. This is certainly the time of year to update your website with the holiday spirit in mind.

Remember that your website promotes your brand all around the clock. So even when the doors of your store are closed for the day, your website is still open for business. Are you launching some special holiday sales in the near future? Will you be running contests or hosting special events? Are you offering discounts on products that are popularly used as gifts? The answer to each of these questions should be found on your website.

Do you have a blog?

It’s well known that a company website without a blog is missing out on numerous opportunities to attract new clientele. A blog is a powerful marketing tool that drives more traffic the way of your company website. Because search engines love fresh content, your blog has the ability to have countless internet users land upon your site. The more fresh content you add, the more chances you have of getting your website to show up in Google searches.

Every time a new blog is posted to your website, Google and other search engines crawl and index your pages. This is what helps for the site to receive a higher ranking. By updating your website with a new blog section, you’ll significantly increase your chances of having holiday shoppers come to you for their gift-buying needs.

Is your website mobile friendly?

Let it be made clear that the vast majority of internet users, these days, are surfing the net on their smartphones and tablets. If your website isn’t particularly compatible with these handheld devices, it’s definitely time to make an update. Simply put, you’re losing out on a large number of potential customers if people can’t pull out their phones and browse your website. Mobile friendly sites make browsing and shopping so much easier for the modern-day consumer.

At MeloTel, we offer Website Maintenance Services which are perfect for the individual or small business that has a small amount of sites in their network, and that can benefit from about 2 to 15 hours of work each month. We also have Bloggers & Creative Writers For Hire who can greatly assist with your website’s transition to a higher ranking, business-boosting entity.

For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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