Industry News, MeloTel Features

4 Things To Look For In A Blogger

As you may know, MeloTel is encouraging its clients who haven’t yet given blogging a try, to incorporate new Blog sections on their websites. In our last blog, we pointed out a number of reasons why business owners should give our Bloggers & Creative Writers For Hire a chance to write for their sites. Again, adding content to your website via a regularly-updated blog is a great way to increase traffic to your site. But it should be noted that not all bloggers are created equally.

If you ask us, the many years of writing experience had by our team of bloggers speaks for itself. But to speak on it, just a little bit, MeloTel boasts some of the most intelligent, articulate and inventive writers in the blogging industry. Headed up by our Editor-In-Chief, Daniel Faraldo who, himself, doubles as an English Major and a professional musician, our blogging team is quite the diverse group of wordsmiths.

There are many reasons to select MeloTel’s bloggers as your website content-adders of choice. Unlike many other bloggers, our writers have a widespread knowledge base and penchant for writing that highly captivates readers. It’s important to us that your blogs represent your company well. They must be written in a professional manner that incorporates as much of your brand’s personality as possible.

Here are four things to look for in a blogger:

1. A strong command of the English language. You may assume that everyone who writes on the internet knows how to communicate in their mother tongue. But a quick browsing of certain company websites will tell you that that isn’t the case. Our team is very diligent about getting sentence structure, grammar, punctuation and even emphasis all absolutely correct. Each blog is proofread a number of times to ensure this it is posted.

2. An understanding of your business. Our blogging team doesn’t claim to be made up of people who are experts in every field out there. They are, however, a group of writers who know how to make it seem like they know everything about your business! This is what good bloggers do. They research industry-relevant topics in order to communicate your company’s message in an insightful and intelligent way.

3. An ability to provide a unique “voice” for your brand. Your company has a personality. It’s your blogger’s job to communicate in that voice. For example, a toy company’s website may have a blog that is very light hearted and fun. If the blog is directed towards youngsters, it may incorporate particular words and phrases that reflect that. An insurance company, on the other hand, will likely prefer to have a blog that incorporates a more straightforward approach to information-providing. More technical terms would probably be needed.

4. A timely contributor. Regular blogging entails that your blogs are always posted by particular days of the week. For example, if you wish to have three blog posts a week, you’ll likely want them posted on Monday, Wednesday and Friday. Of course, this isn’t a rule. But having a blogger who guarantees that your agreed-upon number of weekly blogs is posted by certain time frames is integral. It’s important to work with a blogger you can trust.

MeloTel’s Bloggers & Creative Writers For Hire are all these things and more! They are dedicated to writing comprehensive, industry-relevant, uniquely composed blogs in timely manners. Clients who have taken advantage of their services will attest to the team’s excellent ability to deliver exactly what was promised. To take advantage of our bloggers yourself, give us a call at 1-888-MELOTEL or feel free to use the “Live Chat Support” feature on our website!

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