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Why Engaging With Consumers Online Is A Key To Modern Day Business Growth

Depending on how long you’ve been in business, you’ve likely gone through a myriad of advertising ideas to help grow your brand. Have you been around long enough to have invested in magazine print ads? Perhaps, you’ve handed out a flyer or two in your life. These days, marketing your brand is a lot easier and less costly. We have the internet to thank for that.

Gone are the days of traditional marketing strategies when businesses relied on one-way communication to reach their audiences. Engaging with consumers online has become today’s ultimate way to stay relevant and thrive.

It’s a two-way conversation vs. one-way communication.

In the past, marketing strategies were predominantly one-way. Businesses bombarded consumers with messages, hoping they would resonate. Today, online consumer engagement opens the door to a two-way conversation. Interacting with your audience through social media, comments and chat features allows you to build authentic relationships, address concerns and understand the preferences of your customer base. It’s like going from a solo dance to an exciting duet, where both parties are actively involved!

It’s a tailored experience vs. mass marketing.

Traditional marketing often adopted a ‘one-size-fits-all” approach. It was all about casting a wide net in the hope of catching potential customers. In contrast, online engagement allows for personalized experiences that are tailored to individual interests and behaviours. Through data analytics and consumer insights, businesses can curate content and offers that resonate with specific target segments. This increases their chances of conversion and building customer loyalty.

It’s real-time feedback vs. forms and surveys.

Before the digital age, businesses heavily relied on feedback forms and surveys for consumer insights. Of course, this could take days or even weeks to gather and analyze. With online engagement, feedback is instantaneous. Social media comments, reviews and customer service chats provide real-time feedback. This allows businesses to respond promptly and address concerns as they arise. This level of responsiveness fosters a sense of trust and reliability among consumers.

It’s user-generated content vs. controlled marketing messages.

In the past, businesses solely created and controlled their marketing content. Today, consumers have the power to generate content, becoming brand advocates in the process. User-generated content (UGC) allows consumers to share their experiences and recommendations with a broader audience. By encouraging UGC and engaging with it, businesses can foster a sense of community and authenticity that traditional marketing strategies often struggle to achieve.

It’s influencer marketing vs. celebrity endorsements.

While celebrity endorsements were a staple of old-school marketing, influencer marketing takes this concept to a whole new level. Influencers are individuals with significant followings and niche expertise. As a result, they are ideal brand ambassadors. Partnering with influencers allows businesses to tap into new markets and connect with their target audiences on a more personal level. These digital dance partners can sway consumer opinions and boost brand credibility.

With help from MELO, engaging with consumers online is easier than ever!

With MELO Social, you don’t actually have to do any social media posting yourself. MELO’s team of content writers and graphic designers will do all the work for you! To learn all about this incredible platform, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page.

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