Before we dive into answering the question posed by the title of today’s blog, we have another question for you. Are you following MeloTel’s social media accounts? If not, here’s your opportunity to do so. Follow the MeloTel Facebook page, MeloTel TikTok account and MeloTel Instagram account today!
Our various accounts are updated very regularly. They feature a wide array of posts including anecdotes, quotes of the day, promotional videos, funny memes, links to our blog and so much more! There’s no denying the importance of social media in today’s world. As a business owner, updating your accounts on a regular basis is one of the most important ways to grow your brand. If you’re not updating your social media regularly, it’s important to consider some of the top benefits.
It helps to grow your reach.
Gone are the days when you could just depend on flyers, radio spots and billboards to promote your brand. Not only do those modes of advertising cost a lot of money, they’re not always effective. After all, you have to depend on people to actually pay attention to those moments when they’re in the right place at the right time. These days, however, people are on social media all the time!
By sharing posts regularly, you ensure that you reach a fairly wide audience. As well, social media give people the opportunity to share what they see. By having your posts shared, you have a greater ability to reach an even wider audience. Make sure your content is worth sharing and you’ll increase your company’s word of mouth promotion!
It helps to showcase your brand’s personality.
Your friends and followers are likely made up of people who are interested in your industry. Chances are that they are looking for information about your brand to determine whether or not to support it. Regular social media posts do more than simply advertise what you have to offer. They connote your brand’s personality. By showcasing your affable and friendly side through humorous posts, you endear yourself to more members of the general public.
Showing your brand’s personal side, while also highlighting your products and services, is what encourages people to engage with your business. If you want to elicit phone calls and emails, it’s best to keep posting worthwhile material that will get people curious to know more. Regular social media posting is an excellent way to show why your brand should be chosen over its competitors.
It helps to improve your customer service.
Responding to comments on your social media posts is a very effective way of proving your brand to be a customer-centric. Use all comments to your advantage – especially the not-so-nice ones. Each comment gives you the chance to reach out directly to a potential customer. Consumers greatly respect companies that respond publicly to complaints and work to resolve any issues.
MeloTel’s Bloggers & Creative Writers For Hire have had many years of success in developing and maintaining the social media platforms for our clients. We regularly post directly to their pages. Especially when the posts include links to blogs, our social media posting services have significantly increased our clients’ web traffic.
To learn all about how our team can improve your social media engagement, please don’t hesitate to call us at 1-888-MELOTEL or email support@melotel.com.
