We’re not going to lie to you. Managing a social media account, let alone several, is tough. These days, it requires constant attention! Even a single day that goes by without a social media update can have many people thinking that something may be off. When it comes to business accounts, it’s practically vital that they stay regularly updated.
Many of today’s consumers assume that a business may be failing if there haven’t been any new updates over the past 24 hours. It may seem a bit crazy. But, hey, here we are in the year 2024. Active social media profiles are everything. In contrast, stale social media profiles are simply bad for business.
Avoid fading into oblivion.
It must constantly be stated that consumers have many options. Remember, we’re no longer talking about one’s ability to visit different stores. We’re referring to the incredible ease of clicking on one social media profile and hopping on to another one. It takes mere seconds and is as simple as a few taps of the screen. When a person’s screen has your profile on it, but that profile hasn’t been updated in days, it makes it easy for the person to switch profiles.
This, of course, can make it so that your brand gets lost in the proverbial shuffle. On the other hand, regular updates will keep your company top-of-mind. Don’t let your audience assume that nothing special is happening with your business. Keep them intrigued and excited by updating your social media profiles with interesting posts. The alternative is fading away and out of their minds.
Being consistent builds trust.
Consistency is key in the world of social media. When consumers see regular posts on your profiles, they will perceive your business as reliable and engaged. Inactive accounts cause red flags. Among the worst is the impression that your business no longer exists. Yes, in 2024, a stale social media presence spells “non-existent” for many people. This makes it hard to trust your brand as a reliable source.
As you know, trust is hard to earn but very easy to lose. By regularly updating your accounts, you avoid creating a sense of abandonment. For consumers who look to your profile for assistance, the constant updates help for them to consider your brand a trustworthy option.
Don’t worsen your SEO.
Did you know that your company’s social media activity can influence your search engine optimization (SEO)? Regular blogging is excellent for SEO. But so are constant updates to your social media profiles. They signal to search engines that your business is active and relevant. Naturally, this can improve your search rankings. An inactive social media presence, however, does the exact opposite.
It signals stagnation. This potentially lowers your search engine rankings, making it harder for potential customers to find you online. The end result is missed marketing opportunities. If your accounts are dormant, you miss chances to boost your reach and connect with a broader audience.
Could you use some help updating your social media accounts?
With Melo Technology’s Melo Social, you can manage all of your social media feeds in one easy-to-use location! If you don’t like creating social media posts yourself, MeloSocial’s content writing team can create all of your posts for you! To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page.
