4 Characteristics Of Successful Entrepreneurs

What makes a successful business owner? Of course, there are several components to what makes an entrepreneur able to fulfill his/her goals and dreams. These components are different, depending on the person. Some people start off with excellent amounts of capital, giving them the financial freedom to launch their businesses....

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The evolution of viral advertising

In the age of experience-based marketing, some brands want us to do more than just buy their products. They want us to interact with them, to love them. Dan Wieden, legendary adman, described this desire for active participation when he said: “Brands are verbs. Nike exhorts. IBM solves. Sony dreams.”...

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