With the holiday shopping season well underway, your business is likely getting more opportunities than ever to meet new customers. It’s important that you take advantage of these opportunities to develop strong relationships with people who may end up being supporters of your brand for a long time. It should...

What is your favourite thing about the holiday season? Chances are you have a ton of memories that bring you back to when you were a child. Now, think about it carefully. Can you remember each and every present you received each Christmas? Highly unlikely. What is it that you...