Here’s a fact that should probably come as no surprise to you. Nearly every Canadian adult uses social media. In fact, no less than 95% make use of at least one social media account. Currently, the most popular social media platform in Canada is Facebook. Canadians spend an average of nearly two hours on social media each and every day.
How often do you use social media? Like just about everyone else in our country, you’re likely using it on a daily basis. As a business owner, you have no good reason to not use social media to grow your company. Its popularity makes it usage, for the purpose of promotion, a must!
Send your brand messaging out to the world.
No matter the platform, social media allow your company to tell its story. Instagram implores you to do so via videos and photos. Facebook gives you the opportunity to do the same while also sharing links that can send your friends and followers directly to your company website. Twitter offers an option of composing shorter messages to go along with your photos, videos and links. Quite frankly, we can’t think of a reason why you wouldn’t utilize them all!
Each social media account you use offers you opportunities to deliver your brand message to your target audience. As well, they each allow you to interact directly with customers and would-be supporters alike. Your accounts provide you with inboxes that function no differently than other messaging platforms. Simply put, anyone can connect with you at any time.
Social media can help you to generate leads.
What happens when you make those connections? Answering questions or even simply liking and commenting on other posts endear you to other social media users. Not to mention, with each post and/or comment you make, you create a direct link to your profile. The more you interact with others, the more attention you’re bound to garner. This helps you to build credibility with the public.
Social media give you the opportunity to develop and build relationships. This is why the various platforms should be used differently than traditional advertising methods. In other words, don’t simply advertise to your audience. It’s always important to be “social” on social media. Being engaging, interesting, helpful and friendly is the way to go. Using this communication strategy helps you to gain leads.
Let MeloTel help you to grow your reach via social media.
Last year, four and half billion people were using social media all over the world. MeloTel would love the opportunity to help your company connect with social media users. We are pleased to offer Animated Media and Marketing Packages for social media. Our marketing specialists are experts at creating animated social media marketing images and videos for companies of all sizes.
The posts we create combine text, photos and videos to deliver crystal clear messages to your audience about what your brand has to offer. Vivid, eye-catching imagery working in tandem with cleverly-worded text is an excellent way to grow your brand’s reputation! For more information, please don’t hesitate to call us at 1-888-MELOTEL or email support@melotel.com.
