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Why The Telephone Is A Small Business Owner’s Top Communication Tool

In 2024, there are tons of ways for us to stay in touch with each other! Most of us are using messaging apps like WhatsApp to contact our friends and family. Of course, email continues to be popular. As well, you can never discount the widespread use of social media to connect with others. Having said all that, there is still a communication source that can’t be beat. It’s the telephone! Believe it or not, it is still a small business owner’s top communication tool.

The phone helps to build personal relationships.

On a phone call, you have a much easier time getting to know someone’s personality. Tone and inflection come through the line in ways that are impossible in texts and emails. As a result, the telephone provides levels of unmatched personal interactions. When you speak to someone directly, as opposed to typing a message, your enthusiasm and sincerity can shine through. As a business owner, this personal touch helps you to build stronger customer relationships.

Consider the excitement in your voice when you describe a new product. Think about the genuine concern you can communicate when you’re told of unfortunate circumstances. If you really want to develop a strong brand image for your business, communicating over the phone is an absolute must.

The phone allows for faster problem solving.

If you want a problem solved quickly, sending an email or text message isn’t bound to get the job done. Simply put, nothing beats the immediacy of a phone call. As you know, emails and messages can often go back and forth for days. When you jump on the phone, however, an issue can potentially be resolved within minutes. As a business owner, providing quick resolutions is a key to gaining a stellar reputation for your brand.

Providing quick solutions demonstrates your commitment to customer satisfaction. It shows that you value your customers’ time and are dedicated to making them happy. It’s all about efficiency. Earning a reputation as an easy-to-contact super-quick problem-solver can significantly enhance the chances of consumers choosing your business over its competitors.

The phone helps you to avoid misunderstandings.

Remember how we were talking about tone and inflection, earlier? Because written messages are void of tone and inflections, they can often be misinterpreted. In some cases, a text or email can be misconstrued as rude or dismissive, even if that’s not the intention. Phone conversations, on the other hand, allow for clear and direct communication. Of course, this reduces the chances of misunderstandings.

When you’re on the phone, you can immediately clarify any confusion. It’s the best way to ensure that both parties are on the same page. The clarity provided by phone calls can prevent potential conflicts and foster smoother interactions.

Contact Melo Technology today!

Our cloud-hosted Commercial Phone Services promise you reliable, clear communication. Not to mention, it gives you unlimited calling to over 22 countries as well as FREE phone rentals and delivery! For more information, please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page!