It should come as a surprise to nobody that social media activity is a key ingredient to small business success. However, it’s important to state that simply updating your accounts isn’t a guaranteed way to generate greater interest in your brand. Creative content is everything! Are your social media posts any different than others? What are you doing to make your business stand out online?
Let’s take a look at the types of social media posts that are best for boosting summer sales!
Seasonal promotions.
Show us a consumer who is uninterested in saving money and we’ll show you a bold-faced liar. Everyone enjoys bargains. With the summer in full swing, it’s the perfect time to introduce sales that are synonymous with the season. It’s time to get creative! Create some eye-catching graphics that announce discounts, summer sales or limited-time offers. Use bright colours and summer-themed imagery to grab the attention of your friends and followers.
Now it’s time to get posting! But don’t just post and leave it at that. Pair your posts with a compelling call-to-action. It should encourage your followers to take advantage of the deals before they’re gone. Use relevant hashtags like #SummerSale or #HotDeals to increase visibility.
Behind the scenes content.
People seem to just love getting sneak peeks behind the scenes. What are the inner workings of your business? How did you come up with that fresh new product design? Answer these and other questions by posting videos of you and your team at work. Also consider bringing along your social media followers to your company’s fun events. Think your company picnic, a team-building event or even an in-office birthday celebration.
It’s definitely beneficial to share candid photos or short videos with fun captions that reflect your company culture. This type of content can make your audience feel more involved and invested in your brand. Such posts humanize your business and build stronger connections with your followers.
User-generated content.
Arguably, there’s no better type of content than that which is created by your fans. As we’ve often mentioned, there’s no promotion quite like word-of-mouth promotion. The online version is easily the best in today’s world. So why not encourage your followers to share their own summer experiences with your products or services?
User-generated content (UGC) is known for boosting engagement. However, it also serves as authentic testimonials for your brand. Create a summer-themed hashtag. Invite your audience to post photos or videos using your products. Be sure to announce that they all have chances to be featured on your social media pages. Highlighting UGC both shows appreciation for your fan base and inspires others to join in on the fun.
Could you use some help updating your social media accounts?
With Melo Technology’s Melo Social, you can manage all of your social media feeds in one easy-to-use location! If you don’t like creating social media posts yourself, Melo Social’s content writing team can create all of your posts for you! To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!
