Our world is filled with technological advancements that have completely revolutionized the concept of business marketing. To stand out from the competition, a company must find unique and inventive ways to advertise. Arguably, there is no better way to do that than through the use of video and graphic images. Visual content has the power to engage audiences in a way that text alone cannot.
What makes the use of video so potent for promoting small businesses?
Video is an incredibly effective tool for communicating your brand’s message.
Whether it’s a product demonstration, a tutorial or a behind-the-scenes look at your business, video allows you to convey your message in a more engaging and compelling way. Sandvine reports that their 2023 Global Internet Phenomena Report found that global internet traffic volume has increased by 23%. This is due in large part to surging streaming video usage. Evidently, if you’re not using video to promote your business, you could be missing out on a huge audience.
Video allows you to showcase your products or services in action.
By demonstrating your products, you can show potential customers how they work, their features and benefits, and how they can make their lives easier or better. It’s an excellent way to connect with your audience and create an emotional connection with them. Plus, videos are easily shareable on social media platforms. This makes it easier for your customers to share your content with their friends and family.
Video is versatile.
You can use it in many different ways, including on your website, social media channels and in email marketing campaigns. You can also create different types of videos depending on your objectives. For example, you could create a product video to showcase your latest release, an explainer video to educate your audience, or a testimonial video to show how happy your customers are with your products or services.
How can graphics help to promote your small business?
Graphics offer eye-catching content that stands out in a crowded digital space.
They can also help you convey complex information in a simple and easy-to-understand way. Infographics, for example, are an excellent way to present data and statistics in a visually appealing format.
Graphics help you create a cohesive brand identity.
By using consistent colours, fonts and imagery, you can create a strong visual identity that people will associate with your business. This will help you stand out in a crowded marketplace and make it easier for people to remember your brand.
Graphics are highly shareable, just like videos.
People love to share visual content on social media. By creating graphics that people find interesting and engaging, you can expand your reach and attract new customers to your business.
MELO is proud to offer Animated Media and Marketing Packages for social media. Our marketing specialists are experts at creating animated social media marketing images and video for companies of all sizes. We have been helping company websites to capture the attention of customers for years. To learn more, please don’t hesitate to give us a call at 1-888-MELOTEL. You may also fill out the form on our Contact page!
