Industry News
Why Engaging With Consumers Online Is A Key To Modern Day Business Growth
Depending on how long you’ve been in business, you’ve likely gone through a myriad of advertising ideas to help grow your brand. Have you been around long enough to have invested in magazine print ads? Perhaps, you’ve handed out a flyer or two in your life. These days, marketing your...
What Are The Top Benefits Of Working Remotely During The Summer?
How are you enjoying the summer so far? Are you a big fan of the season of sun-kissed days, cool drinks and blissful relaxation? If you’re a business professional who works remotely, you likely really love the summer.
Thanks to the rise of remote work, you can ditch the office and...
Why Landlines Are On Their Way To Becoming Things Of The Past
For many young people, a phone that is connected to a cord and plugged into a wall is an antique. Wireless is the way of the world these days. That makes traditional landline phones somewhat of an archaic relic. The phone itself aside, the concept of using a landline to...
Unleashing The Magic Of Monthly Special Promotions For Your Small Business
The MELO team has long been a proponent of such marketing strategies as contest giveaways and special promotions. As you may already be aware, we’re pretty excited about our current promotion, which runs throughout the month of June.
Until the end of the month, you can take advantage of the amazing...
Harnessing The Undeniable Power Of Freebies To Boost Your Business
Is there any word in the English language that captures the attention of consumers better than “free”? Let’s be honest, we're all naturally drawn to freebies. Savvy business owners have recognized the power of this strategy for decades. Offering customers freebies can be a game-changer when it comes to building...
How Smartphones Put The Power Of Business Growth In Your Palm
Seriously. Do you know anyone who doesn’t have a smartphone? By today’s standards, connecting to the world via this mobile device is an everyday practice by everyone. As a result, smartphones are considered indispensable tools that empower businesses to thrive and expand their reach.
These pocket-sized powerhouses come with a vast...
Techniques For Entrepreneurs To Have On-The-Go Success
Are you constantly on the go? Is working from the confines of a traditional office an archaic concept to you? If you are regularly on the road, maintaining a business can seem like a daunting task. Then again, you’re likely aware that with the right techniques and mindset, it's possible...
How Small Business Owners Can Boost Social Media Engagement
Is there anything that can’t be accessed online these days? It should probably go without saying that if you don’t exist on the internet, you practically don’t exist at all. At least, this is true for businesses. In today’s world, that is what makes social media such a powerful tool....
Why Blogging Should Be Embraced As A Small Business Marketing Tool
Small business owners regularly struggle with the often-daunting task of promoting their brands. Obviously, we can’t all afford huge promotional campaigns in the ways that large corporations can. However, there is a tried-and-true marketing technique that is both cost-effective and highly successful in garnering attention: blogging!
Why is blogging such an...
Why Small Business Owners Should Expand Their Brands Internationally
Expanding your brand internationally may seem like a daunting task, especially for small business owners. However, it can be a great way to increase your customer base, diversify your revenue streams and take your business to the next level. University Canada West points out that global expansion is practically a...