As we established in a blog from a month ago, SMS marketing has the ability to outshine traditional modes of advertising. We noted that text messaging provides an immediacy of delivery that fosters instant engagements. As well, we revealed that SMS marketing boasts significantly higher open and response rates. Not to mention, this advertising strategy is quite cost-effective.
But how do you know you’re sending out texts that are resonating with your audience? Here’s a short guide to crafting professional and impactful SMS messages.
Be clear and concise.
Attention spans are short. A novel-like text message is bound to get people to roll their eyes instead of focusing them on your words. Get straight to the point. Remember that, unlike emails and phone calls, texts are meant to be brief and direct. Start with the main message or request. It’s important that your recipients understand the purpose of your communication right away. Be sure to avoid adding unnecessary details and jargon that can clutter the points of your messages.
Use a professional tone.
Yes, it’s true that text messages are informal by nature. However, your SMS marketing efforts are clearly representations of your business. Therefore, it’s wise to maintain a professional tone throughout each message you send. A rule of thumb is to avoid using slang, emojis or overly casual language. Remember that you want to reflect the professionalism of your business. This will garner greater respect from your readers.
Proofread your messages.
Arguably, there are few things worse than spelling mistakes and typos in written messages sent out by a business. Yes, they are texts. But your inability to correctly spell or use proper grammar in your communications will look poorly on your business. In fact, errors in your messages can damage your brand’s credibility. Always proofread your text messages before hitting send. Catching typos and autocorrect mishaps can save you a lot of embarrassment.
Include calls to action.
It might go without saying, but it’s worth mentioning. Be sure to give your message recipients a little nudge in the right direction. Make it easy for them to interact with and support your brand. After all, what’s the point of your text message if not to generate business? Use calls to action to help grow your brand’s success.
Use such phrases as “Please confirm by 5 p.m. today” or “Let me know your thoughts”. In addition, you could simply request a phone call, text message or email as a reply to a specific offer you’ve made. A perfect example would be the call to action you’ll see at the end of this blog!
Take advantage of Melo Text!
Melo Technology’s Melo Text is a smart and affordable SMS marketing software. It allows you to create effective SMS marketing campaigns to help you grow your mobile audience, engage clients and increase sales. Melo Text lets you send bulk SMS messages to your subscribers that announce deals or discounts you want to promote. To learn more, please don’t hesitate to call Melo Technology at 1-888-MELOTEL or fill out the form on our Contact page!
