As we excitedly announced last month, the MeloTel website got a brand new facelift. We thought it was time to spruce things up and give our online entity and entirely new look. Revamping your company website is a very important part of growing your brand’s success. Think about it. How impressed are you by websites that never change? What incentive do you have to keep visiting it?
With the summer now here, it’s the perfect time to consider giving your company site a facelift of its own. Here are six changes to make to your website this summer:
1. Repair any broken links.
As time passes along, some links no longer become relevant. At MeloTel, we’ve added new services and deleted some old ones over the past year or so. As a result, some old links were no longer functioning. It’s important to get rid of broken links so as to not give your website visitors the impression that the entire site is outdated. Updating your links will decrease visitor frustration and may improve your search engine ranking.
2. Update your blog more often.
Chances are the coronavirus pandemic has forced your business to operate in ways it never has before. Are you a restaurant owner who can only offer takeout now? Do you have a retail shop that has had to sell its products online for the past few months? The answers to these questions should regularly appear on your site. By updating your blog more often, you’ll be able to confirm with your client base that you are open for business and working to meet their needs.
3. Check for security vulnerabilities.
It’s wise to make sure you have the latest and most effective security software. That way, you can protect your website from hackers, malicious code, worms and viruses. You’ll also be able to avoid spam comments on your blog or contact forms.
4. Replace old apps and plug-ins.
You’re not still using Flash are you? This summer, be sure to clean house of all outdated features and software. Opt for the latest and most popular apps and plug-ins for your revamped website. Your visitors will certainly appreciate your ability to keep up to date with their favourite tools.
5. Make your social media links easy to find.
Now and then, you’re going to get website visitors who would much rather follow your Instagram, Facebook, Twitter and/or LinkedIn account(s). Everyone has their favourite social media platform. Make sure the links to your accounts are easy to find. Having the icons clearly displayed on your homepage will please visitors and help to grow your online following!
6. Ensure your site is mobile-friendly if it isn’t already.
Nearly everyone surfs the net on their mobile devices. How does your site measure up to others when it is being viewed on a smartphone or tablet? Ensure that your web content adapts to fit any screen size and performs well on any mobile device. This will lead to boosted traffic, lower bounce rates and increased time spent on your pages.
Would you like to redesign your website?
At MeloTel, we offer Website Maintenance Services by a highly skilled, competent and dedicated staff. We provide your site with the personal attention it deserves at a fraction of the cost of hiring a full time in-house web designer/developer. For more information, please don’t hesitate to call us at 1-888-MELOTEL. Be sure to ask us about our Bloggers & Creative Writers For Hire as well!
