Do you know anyone who doesn’t have at least one social media account? Save for the average senior citizen, it’s likely that you can’t think of anyone. Unquestionably, having a strong social media presence is a vital part of running a successful business. This might not have been the case just a couple of short decades ago. But, in 2024, being on Instagram and Facebook, at the very least, is practically mandatory.
It’s vital for all business owners to remember a key ingredient to having success on social media. That would be the act of being social! The various platforms were not exactly intended to be hubs for commercials – not unpaid ones anyway. As a result, it’s super important for the content you post to be engaging. You want to create social interactions where other users can connect with you. Posting nothing but ads on social media is simply bad for business.
Your followers may tune out.
What’s your favourite part of watching television? We’re guessing it’s NOT the commercials. Think about that when you are posting content to your social media accounts. Do you think your friends and followers want to see advertisement after advertisement on your page? The majority of social media users want to connect with others, discover new ideas and be entertained. Barraging people with ads will only get them to unfollow you and tune out.
Come up with posts that get people to stop scrolling. They should include videos where you offer some insight related to your industry. As well, you can post funny anecdotes or even words of inspiration. The key is to change things up and provide some variety. It’s also important to engage with others by way of replying to their comments. Increased engagement will inevitably lead to a growth in interest in your brand.
Your brand may come off as impersonal.
The personal touch is what social media is all about. In fact, creating personal relationships is what helps most of today’s businesses to thrive. When you don’t post content that makes personal connections, it makes your brand come off as cold, inauthentic and strictly profit-driven. Do you care about others? Prove it!
Use your social media accounts to tell your story. Reveal inside information about the start of your business, your personal journey and every some of your challenges. Be relatable by adding an honest element of storytelling to your posts. Remember that, by focusing solely on advertisements, you will miss out on opportunities to show people both the real you and the real people behind your business.
You may lose the trust of the public.
You don’t want to get that “just like every other business” reputation. When you constantly post ads, you can make your followers feel like you’re just a salesperson trying to make a quick buck. This only grows scepticism and reduces trust. Post content that shows you care about adding value to the lives of others. Avoid being pushy and focus on being sincere. This will help you to build trust with your target audience.
Could you use some help updating your social media accounts?
With Melo Technology’s Melo Social, you can manage all of your social media feeds in one easy-to-use location! If you don’t like creating social media posts yourself, Melo Social’s content writing team can create all of your posts for you! To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!
