Why Polling Your Audience Is A Super Smart Business Move

Today is a super important day, here in Canada. We’re all being called to the polls to cast our votes in the federal election. Make no mistake about it. Your vote matters. No matter how you vote, it’s important that you understand you have the power to help shape the future of our nation.

As a business owner, it’s important to keep in mind just how important votes are. Have you ever polled your audience for votes? Polls offer a dynamic way to interact with your audience while gathering valuable feedback. Let’s look into why polling your audience is a super smart business move.

Its boosts engagement while gathering feedback.

For the most part, polls are quick, easy and fun. People generally enjoy offering up their opinions. When you send out polls to your target audience, you present great attention-grabbing activities. You can use your polls to ask either light-hearted questions or serious inquiries. On one hand, they can be fun and engaging to ensure that people remain actively involved with your brand. However, the polls should also elicit insight into how you can improve your business.

Do you want to know what your customers really think about your latest product, service or marketing idea? Of course you do! What better way to find out than to poll your customers? Polls give you instant feedback straight from your supporters. This insight helps guide better business decisions, product development and customer service strategies.

It increases your social media reach and drives traffic to your site.

Today’s polls don’t require pencils and paper. By offering online polls, you encourage clicks, comments and shares from your social media friends and followers. Social media algorithms tend to favour content that generates interactions. Do you want to boost your visibility on platforms like Instagram, Facebook, X (Twitter) and LinkedIn? Well then, remember this: more engagement = more reach.

Consider the fact that your polls can be strategically used to guide consumers towards your website. You can promote relevant blog posts, product pages or promotions via your polls. For example, a poll about social media trends can link to a related blog article. This will encourage deeper engagement with your content.

It helps you to understand your customers better.

Poll results can help you understand your audience’s preferences and behaviours. This allows you to tailor content, offers and messages to different segments. By polling your audience, you can better your personalization strategies and encourage higher conversion rates.

Don’t forget that regular polling helps to keep your brand top of mind. It encourages repeated interactions. Even a quick, playful poll can serve as a valuable reminder of who you are and what you offer.

Get in touch with Melo!

With Melo Text, our SMS marketing software, you can create polls to collect valuable information from your subscribers. It’s one of the many tools you can use to keep your subscribers engaged. If you’re looking to keep your audience interested, sending out polls is a great idea. Ask your subscribers to vote on their favourite menu items, clothing styles, incentives and more!

To learn more, please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page.