November is here! Can you believe we are pretty much about to kick off the holiday season? Where does the time go? As a business owner, this is an especially exciting time of year. Nothing says “cha-ching” quite like the holiday shopping season. So guess what? It’s time to step up your social media engagement in order to attract holiday shoppers.
Injecting holiday themes into your company’s social media posts can help you build brand visibility, reach new audiences and boost your seasonal sales. Let’s go!
Holiday-themed posts stand out in crowded social feeds.
With so much holiday cheer in the air, people are more likely to stop and engage with seasonal posts. Fill yours with mistletoe, snowflakes and colourful lights. It’s bound to stop the scrolling as holiday content often sparks positive emotions. Whether you’re posting holiday tips, festive recipes or gift guides, themed content resonates with readers in a way standard posts do not. It gives you the opportunity to build better bonds with your social media followers.
Sharing festive greetings, holiday stories or even team traditions can bring your brand closer to your audience. These posts reveal the human side of your business. They show that your company values the same moments they do. We’re talking about family gatherings, New Year’s resolutions or winter adventures. Get posting about such traditions and connect with your audience in a more personal way.
They encourage followers to engage with your brand.
For instance, you could create a holiday photo challenge. Ask followers to share their favourite seasonal traditions. Encourage the use of festive hashtags like #HolidayFun, #WinterWonderland and #JoyfulJourneyWithMelo. (Obviously, substitute your brand name for ours). Contests and challenges often lead to user-generated content that gets re-shared by friends and followers, helping you to extend your brand’s reach.
Remember that when people are engaging with your brand, they become more likely to support it. Be sure to leverage your social media accounts to highlight your limited-time offers, flash sales or bundled holiday packages. By using holiday-themed posts, you tap into your audience’s seasonal shopping mindset, encouraging them to check off items on their lists while supporting your business.
Lay the foundation for other seasonal posts throughout the year.
As we pointed out in our last blog, the content you create now sets the tone for the rest of the year. It prepares your readers for upcoming seasonal posts. Naturally, our last blog was Halloween-themed. This one is holiday-themed. Why wouldn’t they be? This festive time of year is on the minds of most. By starting up festive social media posts, you can establish a consistent presence with your audience and keep them coming back for fresh, relevant content.
This approach creates a content calendar that can include posts about Remembrance Day and National Child Day this month. Next month, Christmas, Hanukkah and Kwanzaa should find their ways into your posts. Seasonal content builds a sense of expectation, so followers will look forward to seeing how your brand celebrates each occasion.
Could you use some help creating content for your social media feeds?
With Melo Technology’s Melo Social, you can manage all of your social media feeds in one easy-to-use location! If you don’t like creating social media posts yourself, Melo Social’s content writing team can create all of your posts for you – complete with high-quality images designed specifically for your brand! To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!
