The Power Of SMS Marketing To Drive Business Among Younger Consumers

How many text messages do you send out each day? It’s probably hard for you to quantify, right? Most of us send so many texts on such a regular basis, we don’t even think about it. This is especially true for young folks. It’s not a stretch to say that our younger generations are often glued to their smartphones. This is why so many businesses are constantly searching for ways to connect with these tech-savvy consumers.

Enter SMS marketing. Short for “short message service” marketing, it’s a powerful, direct and highly effective way to reach millennials and Gen Z where they spend most of their time – their mobile devices. If you’re looking to make your business stand out, investing in SMS marketing will give you a great opportunity to capture the attention of younger consumers and drive meaningful engagement.

Younger generations are digital natives.

They grew up with the technology that older folks needed time to get used to. Younger individuals aren’t just adept at using the latest gadgets. They also value convenience, speed and instant communication. By sending SMS messages, you are practically guaranteed to have your texts viewed by their recipients. They have a 98% open rate, as reported by Ty Morse of Songwhale via Forbes.

“That’s 3.7x more than the 26.8% open rate for email and 12.5x more than the 7.8% open rate for push notifications,” he informs, “Most people (90%) respond to SMS messages within 30 minutes, which is particularly useful for time-sensitive promotions or sending critical information.”

Younger consumers love a good deal.

It’s wise for your business to use SMS to send exclusive discount codes, flash sales or special promotions. Doing so will make your subscribers feel like VIPs. Here’s an example of a marketing message you can send: “Hey Mark! Our weekend sale starts NOW! Use code SAVE20 for 20% off. Shop here: (link to your online store).”

You can also use SMS marketing when you launch a new product or host an exclusive event. Send out messages like this: “Hi Sarah! You’re invited! Join us for the launch of our latest collection this Friday. RSVP here: (link to your website).” As well, you can keep younger customers engaged by sending them reminders about loyalty program rewards, points balances or exclusive perks. Eg. “You’ve earned a FREE coffee Tim! Redeem your reward today!”

Engage Gen Z and millennials with interactive content.

We’re talking about polls, surveys and contests via SMS. These notices will boost engagement and make your audience feel like they are part of your brand’s story. For example, “What’s your favourite summer drink? Reply A for Iced Latte, B for Frappé. Vote now and win a chance for a free drink!”

Keep in mind that younger consumers check their phones frequently. This is why SMS campaigns often generate immediate responses. Believe it or not, a flash sale notification can lead to website traffic and purchases within minutes.

Want to connect with millennials and Gen Z like never before?

Contact Melo Technology today! We’d love to introduce you to Melo Text. It’s our smart and affordable SMS marketing software that allows you to create effective SMS marketing campaigns. Melo Text lets you send bulk SMS messages to your subscribers that announce deals or discounts you want to promote. Please don’t hesitate to call Melo Technology at 1-888-MELOTEL or fill out the form on our Contact page!