Just about everyone is on social media. The Facebooks, Instagrams and TikToks of the world certainly need no introduction. Suggesting that your business should be utilizing social media to grow its reach really isn’t necessary, is it? However, what is necessary is an understanding of the smartest ways to make use of your company’s social media accounts.
Simply posting ads won’t cut it. It’s vital that you demonstrate your brand’s personality. It’s all about making engaging and personal connections with your audience.
Offer behind-the-scenes glimpses.
Who doesn’t enjoy a sneak peek? Seeing how things are done behind the scenes gives people the sense that they have exclusive access to usually-private information. Why not post videos that takes your audience behind the curtain? Show them the human side of your brand.
Share candid behind-the-scenes photos or videos of your team at work, brainstorming sessions or even the office pet. This peek into your daily operations humanizes your brand and builds a sense of familiarity and trust with your followers.
Shine the spotlight on your employees.
Highlight the personalities of your team members on your social media channels. Share fun facts, hobbies or stories about individual employees. By putting faces to the brand, you make it more relatable and approachable, encouraging your audience to engage on a personal level. Of course, get your employees to get in on the action by asking them to share their own captivating stories that resonate with your brand’s personality and values.
Whether it’s a customer success story, a journey of overcoming challenges or a heartfelt cause, storytelling creates an emotional connection with your audience. Add your unique brand voice to these stories, making them relatable and memorable.
Remember that funny can be money.
Injecting humour and wit into your social media content can be a powerful way to demonstrate your brand’s personality. Share funny memes, clever wordplay or humorous anecdotes that align with your brand’s tone and values. This light-hearted approach resonates with people and fosters a positive and enjoyable online experience.
On the MELO Instagram and Facebook pages, we recently shared what we call one of our “funny quotes to brighten your day”. “Your trauma made you stronger,” the quote reads, “It absolutely did not. It did make me funnier though.”
Host live videos or Q&A sessions.
This allows you to connect with your audience in real-time. Use these opportunities to engage with your followers, answer their questions and have genuine conversations. Live interactions demonstrate transparency and accessibility, further strengthening the bond between your brand and its followers.
You can also use these live video opportunities to create interactive content. Conduct polls and quizzes that allow your audience to participate actively. Not only are these initiatives fun and engaging, they also offer insights into your audience’s preferences and opinions. Tailor your quizzes and polls to reflect your brand’s personality and style.
With MELO Social, you don’t have to do any social media posting yourself!
MELO’s team of content writers will do all the work for you! Once you sign up for MELO Social, a member of our team will conduct a quick interview with you to learn all about your business and the best ways to promote it. Then, you simply leave the rest to us. We will have all of your social media accounts updated on a regular basis with unique content!
To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page.
