The Do’s And Don’ts Of Blogging For Your Business

Each and every week, visitors of the Melo Technology website are guaranteed two brand new blog posts. We’ve been blogging for a very long time and there is no end in sight! You see, blogging is a very powerful tool in the world of digital marketing. It helps to attract new visitors to websites while showcasing the expertise of the businesses posting the blogs.

Do you wish to improve your website’s SEO? Who wouldn’t? Maintaining a strong blog can deliver serious results. However, blogging isn’t just about typing out thoughts and hitting “publish.” There are some do’s and don’ts to follow to make sure your blog works for your business.

DO know your audience.

Who are you composing blogs for? It’s essential that you understand your target audience. In each blog post, you should speak to your ideal customer’s pain points, questions and interests. Use language and tones that resonate with them. In some cases, you may be addressing fellow professionals. In others, you are looking to communicate with potential buyers. Even casual browsers shouldn’t be ignored. Write so that your desired readers take interest.

DON’T be too “salesy”.

The same way it’s important to be “social” on social media, you should be intriguing and informative in your blog posts. Yes, your blog is a business tool. However, if it features overtly promotional content, it can drive readers away. It’s important to focus on providing value and building trust. Sales will follow naturally. In each blog, offer something valuable. We’re talking about advice, insights, how-to guides, industry news or even just a new perspective.

DO optimize for SEO.

At its heart, blogging is all about growing a company’s customer base. Therefore, it’s important to use relevant keywords naturally throughout your posts. Doing so will get your website to rank higher in search engines. Do you want to see your site appear when Googling information relevant to your industry? Include headings, meta descriptions, internal links and image alt text. For example, if you’re a Toronto-based VoIP provider, terms like “cloud-hosted phone services in Toronto” or “VoIP for Canadian businesses” can boost visibility. See what we did there?

DON’T plagiarize.

Plagiarism isn’t just unethical. It can also hurt your SEO and credibility. Always create original content. If you reference another source, credit it properly. Melo Technology blogs often make it a habit to quote sources directly. We always provide credit and even offer backlinks to the original sources of the material.

DO proofread.

Grammatical errors and typos can make even the best content look unprofessional. Always proofread. There’s almost nothing more damaging to your brand’s reputation than a blog full of spelling and grammatical errors. You may even wish to have a second pair of eyes to review your work before publishing.

Get Melo Technology to blog for your business!

Melo Technology offers the services of experienced Bloggers For Hire! Our crafty wordsmiths are experts at creating social media marketing campaigns for companies of all sizes. Melo’s blog writers have been helping company websites to regularly increase their traffic for years. Our copy is readable, engaging and optimized to get you more hits in search engines. Take a look at this very blog to see what we mean!

Let’s get blogging for your business! Please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page.