The holiday clock is ticking down! We’re now less than a week away from Christmas Day and exactly one week away from the start of both Hanukkah and Kwanzaa! Undoubtedly, we have entered “last-minute shopping” territory. Because so many people are still on the hunt for the perfect gifts, your small business has an excellent opportunity to capture their attention. With the right social media strategies, you can entice last-minute shoppers and boost holiday sales.
Highlight fast and easy solutions.
As you know, last-minute shoppers are looking for convenience and speed. Use your social media accounts to showcase how your business can save the day. For example, you should create posts that highlight your ready-to-go gift sets. Incorporate images or videos of beautifully wrapped gift bundles that require no additional effort. You may also want to promote a gift-wrapping service which will save your customers a ton of time in preparing their gifts.
It’s also wise to promote your gift cards. They’re a last-minute shopper’s dream! Emphasize how easy it is to purchase a digital or physical gift card with captions like “They’re perfect for when you’re running out of time but still want to give something special!” Also, be sure to highlight products that are readily available, especially if they don’t require shipping. Include phrases like “Available now!” and “While supplies last!”
Tap into the fear of missing out (FOMO).
Posting time-sensitive deals is a great way to entice holiday shoppers. Take to your social media accounts to create posts that use phrases like “Only 6 days left to shop!” or “Sale ends December 23rd!” You should also make clear that you’re thinking about those who follow your business socials. Offer exclusive discounts to your social media followers, such as “20% off for orders placed by midnight!”
It’s also wise to add countdown timers to your posts or stories. They emphasize the limited window of opportunity. As you’re aware, urgency motivates action. This is especially true for shoppers who are feeling the holiday pressure. Any of your posts that incorporate a window of time within which people must shop is an effective way to boost sales.
Offer same-day delivery options.
If you offer local pickup or same-day delivery, make it the star of your social media posts. Create posts that showcase the ease of these options, using captions like “Shop today, pick up today!” As well, share videos of your pickup process or delivery team in action to build trust and excitement. Videos continue to be the most popular form of social media posts. In lieu of videos, however, be sure to include eye-catching images to convey your messages.
It’s a good idea to add geographic tags to your posts too. They will help to reach nearby customers.
Do you need help enticing last-minute shoppers through social media?
With Melo Technology’s Melo Social, you can manage all of your social media feeds in one easy-to-use location! If you don’t like creating social media posts yourself, Melo Social’s content writing team can create all of your posts for you. They come complete with high-quality images designed specifically for your brand! For more information, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!
