Tag Archives: marketing
27
Mar
Avoiding The Top Mistakes Made When Trying To Grow Social Media Engagement
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By
Dan Faraldo
Who doesn’t use social media in 2025? Seriously – do you know anyone who doesn’t have at least one account? Platforms like Instagram, Facebook, LinkedIn,and TikTok offer massive potential, if used correctly. This is especially true for small and medium-sized businesses. The thing is that many companies struggle to grow...
28
Jan
The Power Of SMS Marketing To Drive Business Among Younger Consumers
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By
How many text messages do you send out each day? It’s probably hard for you to quantify, right? Most of us send so many texts on such a regular basis, we don’t even think about it. This is especially true for young folks. It’s not a stretch to say that...
24
Jan
The Art Of Designing A Website That Helps Your Business To Sell
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By
In 2025, your business cannot afford to be without an online presence. However, simply being online isn’t enough. Your company website should be strategically designed to drive sales and support your business goals. Whether you're a small local shop in Toronto or a growing enterprise serving customers across North America,...
22
Jan
Why High-Quality Images Are So Important In Social Media Posts
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By
Once upon a time, you could log on to Twitter and type out a message. You just had to make sure that your message was no longer than 140 characters. Circa nearly 20 years ago, these types of unique thoughts were considered fairly interesting social media posts. Also known as...
17
Jan
How To Make Your Business A Dominant Social Media Star In 2025
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By
In 2025, social media continues to play a huge role in the marketing of small businesses. Evolving algorithms, emerging platforms and shifting consumer behaviours all make it more important than ever for businesses to stay ahead of the curve. Whether you’re a startup or a growing enterprise, leveraging the latest...
14
Jan
Which Businesses Most Benefit From Aerial Drone Photography?
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By
There’s nothing quite like a “bird’s eye view”, is there? The only problem is that the vast majority of us spend our days on solid ground. This makes it tough to see the world from the sky. Aerial Drone Photography has changed all that! It offers stunning visuals and unique...
27
Dec
How To Keep Attracting Customers After The Holiday Rush
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By
With Christmas Day now behind us, Hanukkah and Kwanzaa are in full swing! As well, New Year’s Day is just a few days away. That means the holiday season continues on! Of course, the holidays won’t last forever. The surge in sales your business may have recently experienced is bound...
19
Dec
The Art Of Enticing Last-Minute Holiday Shoppers Through Social Media
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By
The holiday clock is ticking down! We’re now less than a week away from Christmas Day and exactly one week away from the start of both Hanukkah and Kwanzaa! Undoubtedly, we have entered “last-minute shopping” territory. Because so many people are still on the hunt for the perfect gifts, your...
01
Nov
Why Holiday-Themed Social Media Posts Are A Must For Your Brand
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By
November is here! Can you believe we are pretty much about to kick off the holiday season? Where does the time go? As a business owner, this is an especially exciting time of year. Nothing says “cha-ching” quite like the holiday shopping season. So guess what? It’s time to step...
09
Oct
The Power Of Personalizing Offers To Grow Brand Loyalty
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By
You’re a small business owner. That means you double as an advertiser. It may not be your favourite thing to do, but it’s a requirement, isn’t it? After all, how else will the public know about your offerings if you don’t market your brand? Especially if you feel like you’re...