Testimonials are true business builders. They are generally considered to be the most authentic declarations of a company’s ability to please customers. This is because testimonials represent “the horse’s mouth”. Hearing an opinion direct from the source makes it very convincing. This is why, at MeloTel, we couldn’t be more...

In today’s world – one where online customer reviews are commonplace – it can be argued that customer testimonials are of vital importance to a brand’s reputation. After all, who better to describe how good (or bad) a company is than a customer who has directly dealt with it? Customer...

We can’t think of a better way to promote a business than to have customers do it. That’s right. Nothing beats a customer review or testimonial. It’s the very definition of getting news “straight from the horse’s mouth”. Any business owner will tell you that word-of-mouth promotion is more effective...