When customers call a business, they are often put on hold while they wait to be connected with a representative. This can be a frustrating experience for customers, especially if they are left listening to generic hold music or worse…silence. However, by using custom hold music, businesses can turn this otherwise unpleasant experience into a positive one.
Custom hold music allows businesses to reinforce their branding.
By using music that aligns with their brands, businesses can create a more cohesive and memorable experience for customers. This is particularly useful for businesses that have distinct brand images or personalities that they want to convey to customers.
For example, a coffee shop that wants to promote its relaxed and welcoming atmosphere might use soft jazz music as their hold music. Similarly, a tech company that wants to emphasize its innovative and modern approach might use electronic music.
Custom hold music can be a powerful tool for enhancing the customer experience.
By using custom hold music, businesses can create a more engaging and entertaining experience for customers while they wait. This can reduce the perceived wait time and make customers feel more valued. Moreover, businesses can use custom hold music to inform customers about their products or services.
For example, a car dealership might use hold music to promote their latest models or special offers. This can be an effective way to educate customers about the business and encourage them to make a purchase.
Custom hold music can set the tone for the customer’s interaction with the business.
By using music that reflects the mood or emotion of the business, businesses can create more positive first impressions with customers. This can be particularly useful for businesses that provide emotional or sensitive services, such as healthcare providers or funeral homes.
For example, a healthcare provider might use soothing music as their hold music to create a calming and reassuring atmosphere. Similarly, a funeral home might use sombre music to convey respect and empathy for the customer’s loss.
Custom hold music can be used as a marketing tool to increase sales.
By promoting products or services during the hold period, businesses can encourage customers to make purchases. This can be particularly effective for businesses that have high call volumes or a long hold time.
For example, a retail store might use hold music to promote their latest sale or discounts. Similarly, a hotel might use hold music to promote their room upgrades or loyalty program.
Custom hold music can enhance the professionalism of a business.
By using high-quality music and voiceovers, businesses can create more polished and professional images for customers. This can be particularly useful for businesses that provide B2B services, where a professional image is essential for attracting and retaining clients.
For example, a law firm might use hold music to promote their expertise and professionalism to potential clients. Similarly, an accounting firm might use hold music to convey trust and reliability to clients.
What would your company’s custom hold music sound like?
Custom hold music is just one of the many incredible features that automatically come with MeloTel’s cloud-hosted Commercial Phone Services! For more information, please don’t hesitate to call us at 1-888-MELOTEL or email support@melotel.com.
