How Your Business Benefits From Custom On-Hold Messaging For Callers

As you’re well aware, first impressions go a long way. What is the impression that callers get when they ring up your company? Let it be known that when consumers call your business, every second of their time matters. Therefore, it’s important that you don’t overlook the time they spend on hold.

Do you let silence or generic music fill the gap? Why not opt for custom on-hold messaging? It transforms this idle time into a powerful branding and engagement opportunity!

Your hold time is prime real estate for marketing.

With custom messages, you can promote current sales, highlight new services and share business hours. Alternatively, you can direct callers to your website and social media channels. It’s like having a mini commercial break! However, this type of advertising speaks directly to your already-engaged audience. Custom on-hold messaging isn’t just a nice-to-have feature. It’s a strategic tool.

Remember that callers who are waiting on hold are already interested in what you have to offer. With custom messaging, you keep them engaged while potentially increasing the chances of sales and inquiries. As well, these messages reassure your callers that they’ve reached a professional, customer-centric company. You can provide estimated wait times, explain your call routing process or offer tips for faster service.

A consistent brand voice builds trust and recognition.

Custom on-hold messaging lets your business use its unique tone. Is it friendly or formal? Are you guys upbeat or informative? It’s all about keeping your brand personality front and centre. Professional voiceovers and tailored scripts reflect your company’s values. They also make your business sound more polished and credible. It’s a subtle yet powerful way to reinforce brand loyalty during every customer interaction.

Custom messages also help you to avoid call abandonment. Consider that fact that the longer a caller waits in silence or hears something irrelevant, the more likely he or she is to hang up. With engaging and informative custom messages, callers stay connected longer. This reduces the risk of losing business. Think about this too. If your competitors leave their callers in limbo, it gives you an immediate edge. Custom messages show that you value communication and customer care, even during hold times.

It’s wise to keep your information current.

Do you wish to offer seasonal greetings? Is there a temporary closure announcement you need to make? What about that new promotion you’re excited to get off the ground? By having your on-hold system updated with custom on-hold messages, you give your company a dynamic way to keep customers informed. The best part is that it requires little to no effort from your front-line staff.

Let’s work together on recording your custom on hold messaging! With Melo Technology’s cloud-hosted Commercial Phone Services, you can take advantage of Custom On Hold Messaging with Edited Background Music. Our talented voice actors create captivating on-hold messages and custom greetings in multiple languages. They are complemented by carefully edited background music to enhance the caller’s experience and align with your brand’s identity.

To learn more, please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page.