With Christmas Day now behind us, Hanukkah and Kwanzaa are in full swing! As well, New Year’s Day is just a few days away. That means the holiday season continues on! Of course, the holidays won’t last forever. The surge in sales your business may have recently experienced is bound to slow down. But that doesn’t necessarily mean it has to! The months of January and February provide you with excellent opportunities to refresh your marketing approach.
What steps can you to take to keep attracting customers after the holiday rush?
Launch a New Year promotion.
Why not kick off 2025 with an irresistible offer to draw in customers? Consider introducing a new year’s discount or a flash sale that offers limited-time deals to create urgency. People just love saving money, right? Launch a Buy-One-Get-One (BOGO) deal to encourage higher spending. These sales help to make customers feel like they’re getting more value. That’s because they are!
Referral discounts are also great ways to drum up business in the new year. Reward customers who refer their friends. Discounts off of future purchases make for great incentives. They will help to turn your loyal clients into brand ambassadors. Don’t forget to pair your promotions with catchy New Year messaging. Think “New Year, New Savings!” or “Fresh Start Deals!”
Connect with customers via e-mail.
Don’t let the adage “out of sight, out of mind” be indicative of your brand. Get busy after the holiday season by reaching out to your customers via email. Your first step should be to thank your holiday shoppers. A heartfelt “thank you” email can go a long way in fostering goodwill and brand loyalty. Be sure to announce new products and services as well. Fresh offerings in 2025 should excite your audience.
Don’t forget to personalize your emails too. Always include the customer’s names or reference their past purchases to make the messages feel tailored. Consumers love to feel that they are valued. What better way to show your appreciation than to offer exclusive perks for their support?
Ramp up your online presence.
The internet isn’t going out of style any time soon! At the start of 2025, showcase your company’s “freshness”. In other words, update your website and social media channels. Showcase brand new content to keep your audience engaged. For example, revamp your product pages with high-quality images and reviews of bestsellers from the holiday season.
Keep your blog fresh too. Be sure to write content that is relevant to the New Year. We’re talking about tips for sticking to resolutions and trends to watch in your industry. Your social media platforms should remain active as well. Post interactive content like polls or contests to re-engage your audience. Remember that a well-maintained online presence signals professionalism and keeps customers interested.
Could you use some help updating your social media accounts in 2025?
With Melo Technology’s Melo Social, you can manage all of your social media feeds in one easy-to-use location! If you don’t like creating social media posts yourself, Melo Social’s content writing team can create all of your posts for you! To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!
