If you own a hair salon, you are among those fortunate entrepreneurs who are involved in a thriving industry. The beauty business will always have customers. However, this isn’t something to take for granted. Your hair salon certainly has a lot of competition. So what is setting it apart from its competitors?
Incorporating a 3D virtual tour on your salon’s website would be a very innovative way to showcase your shop’s atmosphere, services and style to potential clients. It can give people a look at what they’re getting into before they even step through the door!
Showcase your salon’s unique ambiance.
Part of the fun of going to the salon is being immersed in a comforting and warm atmosphere. Customers don’t just want to get their hair done. They want to enjoy often-luxurious experiences. Can your salon provide them with that? Prove it by using a 3D virtual tour to showcase your shop’s attributes. Is it modern and sleek, cozy and traditional or edgy and artistic? Your virtual tour will allow your site’s visitors to explore your space and experience its vibe firsthand.
A 3D tour provides an immersive experience. It makes your place of business a special one as it highlights such unique elements as the décor, layout and overall atmosphere. By taking advantage of this wondrous technology, you can encourage clients to book appointments to visit your salon in person. A 3D virtual tour can connect people to your space in ways that photos alone cannot.
Highlight your key features and services.
What does your salon have to offer that others do not? Your 3D virtual tour can uniquely answer that question. Use it to guide clients through different areas of your shop. Showcase luxury amenities like private treatment rooms, high-end products or state-of-the-art equipment. The “just like your there” offering of a 3D tour helps to draw attention to specific services. Let visitors get a close look at your colour stations, blow-dry bars and specialty hair treatments.
By doing so, you will educate potential clients about what you have to offer. In addition, your site will work to entice its visitors to book appointments for your salon’s premium services.
Enhance your online marketing.
It goes without saying that your business needs to be active on social media these days. It’s arguably the top way to garner attention! However, you can get lost in the sauce if your social media accounts don’t offer something unique. With a 3D virtual tour on your website, you can create a lot more engaging content to share.
Use clips from your tour and post them to your salon’s social media accounts. Include them in your email marketing campaigns and online advertisements too. The interactive nature of a 3D tour encourages longer website visits and higher engagement rates. This can improve your search engine rankings, drive more traffic to your site and grow your bookings.
Contact Melo today!
Melo Technology provides 3D Virtual Tours with a spherical 360° photo as the starting point of each tour. Showing off the surrounding area of a venue gives an excellent perspective of the immediate area. To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page.
