Helping Your Social Media Presence To Stand Out This Summer

We only have a little over a week to go in the spring season. On Friday, June 20th, the summertime will officially arrive! As a business owner, you should be aware that the summer offers you a golden opportunity to refresh your marketing strategies. Of course, you should also know that utilizing social media to grow your brand should be a high priority all summer long.

Why does seasonal content matter so much?

Social media trends shift with the seasons. Summer offers a chance to tap into vacation vibes, community events, outdoor living and back-to-school prep. Strategic seasonal content should effectively showcase your business’s personality, build emotional connections and increase engagement with timely, relevant posts. Not to mention, you also want to promote summer sales, specials and services.

Work to drive traffic and engagement with timely offers. “Hot Summer Deals” discounts, limited-time bundles or packages, vacation-themed product spotlights and “Tag a friend to win” style giveaways are choice examples. Be sure to use both colourful graphics and hashtags like #SummerSale, #ShopLocal or #SunshineSavings.

Why is it so important to connect with your audience?

Your social media activity should seek to generate genuine interactions in order to grow your audience. One way to do that is to offer tips, hacks and how-tos. People love those! You can both educate and entertain your audience with summer safety or productivity tips as well as energy-saving or tech tips for the season. It’s also wise to create posts that show how to use your products during the summertime.

In addition, it has also proven beneficial to give followers glimpses of the people behind your brand. We’re talking about staff barbeques, beach days and team outings. Post “Meet the Team” spotlights and showcase your office décor, especially if it has a summery twist. This type of content humanizes your business and builds trust.

Why should you increase your community engagement this summer?

Celebrating your company’s neighbourhood and surrounding areas will help you to attract more locals. It will provide your brand with that family-oriented, down-to-earth appeal. Promote or participate in local festivals, farmers’ markets or charity runs. Also, be sure to support other local businesses. Doing so reinforces your role as a community-oriented brand.

Share user-generated content from your customers too. If you’re having trouble securing user-generated content, try to encourage your customers to share their summer experiences with your products and services. Run a hashtag campaign such as #MySummerWith(YourBrand). Also, repost customer photos and reviews to show that you pay attention to your followers. This builds credibility and boosts visibility through word-of-mouth marketing.

Why should you contact Melo Technology for help?

Melo Technology’s Melo Social platform, combined with our Content Creation Services, is designed for growing businesses through deepened audience interactions. You’ll get your social media posts written and graphically expertly designed for you. We always ensure that your brand messaging will resonate with your target demographic.

Melo Social’s content writing team has nearly two decades of experience creating relatable and engaging content for businesses of all kinds. Let us create all of your posts for you this summer! To learn more, please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page.